Reading through the news this week we’ve seen a strong trend toward the topic of engagement on social media. From how to identify the content your fans really want in video to being in-the-moment and making real-time connections, it seemed tips, trends and opinions on how to connect with audiences via social media was the way to go with our wrap-up this week.
Interestingly the news focused on almost all members of the family this week: USA Today reported on teens losing interest in Facebook, Marketing Pilgrim shared new information about moms and their love/hate relationship with technology, and Ragan’s Health Care Communication News created an infographic about “Digital Dads” and how they’re using social media to connect with their families. You’ll want to read these articles!
Engagement/Integration
MarketingPilgrim.com: Study Shows US Falls Short in Responses to Social Media Fan Feedback
A new study shows that, on average, companies respond to only 30 percent of social media fans’ feedback. The average response time? Twenty-six hours. Unthinkable. Have you experienced this lack of response? Go to GFM’s Facebook page and share your experience. We promise to respond, and in less than 26 hours!
OPEN Forum: The Best Times to Tweet and Post to Facebook
It seems obvious – but one of the best ways to ensure engagement is to ensure you’re posting at the right time to engage with your fans! Here’s the latest research from Bit.ly, a URL shortening service, about the best times to post.
Mashable: Social Integration Adds a New Twist to Olympians’ Stories
Although the Olympics are still about a month away, an integrated campaign called Journey to the Games has already launched and is giving fans an opportunity to connect and interact with athletes at the Games on a whole new level. You can bet this is one campaign we’ll be watching!
YouTube
CommPRO.biz: YouTube Optimization Series: Part 1 – Content Gap Analysis
Did you know that aside from Google search, YouTube is the world’s largest search engine? First in a five-part series, this article will lead you through bite-size steps to identify the content your fans want, assess whether you’re providing it, then prioritize how to get started to fill the gap!
Twitter
Ragan.com: 9 Types of Tweets To Engage Your Audience
This article provides nine simple tips for content to engage your audience on Twitter. From asking questions to offering opinions, promoting links and solving problems – the story offers some easily executed tips and is worth the quick read.
AdWeek: Twitter’s Costolo Touts Real-Time Connections
This article summarizes a recent talk by Twitter CEO Dick Costolo regarding the importance of harnessing the “immediacy, authenticity and emotion” social platforms like Twitter provide as marketers seek to connect with customers. Regardless of whether Twitter is your focus, this is a good reminder about the real-time nature of social media.
Facebook
Ragan.com: 25 Facebook Campaigns to Inspire Brands
Whether your brand is big or small, for profit or nonprofit, there’s a little something for everyone in this overview of some of the most engaging and successful Facebook campaigns to date.
Blogger Relations
EyeforTravel: Bagging the Bloggers: Expedia’s Content Strategy Pays Off
“Blogging is not just a fad,” begins this article, which explains how Expedia, the world’s biggest online travel agent, has developed a highly effective blogger relations strategy. From insights regarding how they got started to realistic thoughts on measurement, this article is a must-read regardless of your industry.
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