skip to main | skip to sidebar
Logo
  • Meet GFM
  • Expertise
  • Portfolio
  • Buzz
  • Toolbox
  • Blog
  • Crisis Blog
  • Contact Us

Friday, November 12, 2010

Always Continue to Learn…

I recently attended the Mayo Clinic and Ragan Communications’ second annual Health Care Public Relations, Marketing and Internal Communications Social Media Summit in Jacksonville, Fla., and it got me thinking about the value of professional development. It’s so easy to get so wrapped up in our day-to-day work and our hectic schedules – and often, taking time out for professional development falls to the bottom of our priority list. It sounds like a lovely idea, but who has the time???


My experience at the Mayo/Ragan conference reminded me of the importance of stepping back and taking the time… the time to learn from renowned leaders in the field, the time to share ideas with industry colleagues, and the time to get re-energized about the work we’re doing.

For me, the conference was extremely valuable in that it served to validate that, as an agency, GroundFloor Media has stayed on the proverbial leading-edge when it comes to counseling our health care clients about social media. At the same time, I learned a variety of new tips, tricks and tools from both the speakers and my fellow attendees as we discussed approaches we’ve taken, issues we’ve faced, etc. And, indeed, I returned to Denver energized and excited to share this expanded knowledge with my co-workers and apply it to strategies for clients.

I am grateful that GroundFloor Media places such an importance on professional development – whether it’s membership in a professional organization or participation in a webinar, a local industry group luncheon, or a multi-day workshop in another city. We are encouraged to identify opportunities that will help us strengthen our expertise – and then to take the time to participate in them and share what we learned during a subsequent internal staff lunch & learn.

In addition to the conference I recently attended, one of my colleagues is currently at a conference focused on internal communications. Three of us will be attending a monthly breakfast for health care communicators next week, and yet another is planning to attend a travel-focused social media conference early in 2011. Many of us are also active members of professional organizations including the Colorado chapter of PRSA, Colorado Healthcare Communicators and the Public Relations Global Network (PRGN). All of these activities are invaluable when it comes to ensuring that we continue to stay abreast of the latest trends and developments in the PR/marketing communications industry.





~ Amanda Brannum


Posted by Kristina at 11:36 AM
Labels: GroundFloor Media, health care, Healthcare, professional development, Ragan Communications, Social Media
Always Continue to Learn…
I recently attended the Mayo Clinic and Ragan Communications’ second annual Health Care Public Relations, Marketing and Internal Communications Social Media Summit in Jacksonville, Fla., and it got me thinking about the value of professional development. It’s so easy to get so wrapped up in our day-to-day work and our hectic schedules – and often, taking time out for professional development falls to the bottom of our priority list. It sounds like a lovely idea, but who has the time???

My experience at the Mayo/Ragan conference reminded me of the importance of stepping back and taking the time… the time to learn from renowned leaders in the field, the time to share ideas with industry colleagues, and the time to get re-energized about the work we’re doing.

For me, the conference was extremely valuable in that it served to validate that, as an agency, GroundFloor Media has stayed on the proverbial leading-edge when it comes to counseling our health care clients about social media. At the same time, I learned a variety of new tips, tricks and tools from both the speakers and my fellow attendees as we discussed approaches we’ve taken, issues we’ve faced, etc. And, indeed, I returned to Denver energized and excited to share this expanded knowledge with my co-workers and apply it to strategies for clients.

I am grateful that GroundFloor Media places such an importance on professional development – whether it’s membership in a professional organization or participation in a webinar, a local industry group luncheon, or a multi-day workshop in another city. We are encouraged to identify opportunities that will help us strengthen our expertise – and then to take the time to participate in them and share what we learned during a subsequent internal staff lunch & learn.

In addition to the conference I recently attended, one of my colleagues is currently at a conference focused on internal communications. Three of us will be attending a monthly breakfast for health care communicators next week, and yet another is planning to attend a travel-focused social media conference early in 2011. Many of us are also active members of professional organizations including the Colorado chapter of PRSA, Colorado Healthcare Communicators and the Public Relations Global Network (PRGN). All of these activities are invaluable when it comes to ensuring that we continue to stay abreast of the latest trends and developments in the PR/marketing communications industry.





~ Amanda Brannum
Newer Post Older Post Home
Subscribe to: Post Comments (Atom)

CONTACT THE GFM BLOG TEAM

Like all blogs, we thrive on feedback, so don't be shy! If you have a comment, a suggestion or a question, please leave us a comment or shoot us an email at pr@groundfloormedia.com. You can also read more about GFM at http://www.groundfloormedia.com/.

FOLLOW US ON TWITTER


follow GroundFloorPR on Twitter

GET THE GFM RSS FEED

Posts
Atom
Posts
Comments
Atom
Comments

THE BLOG ARCHIVE

  • ►  2012 (60)
    • ►  July 2012 (7)
    • ►  June 2012 (13)
    • ►  May 2012 (8)
    • ►  April 2012 (7)
    • ►  March 2012 (19)
    • ►  February 2012 (3)
    • ►  January 2012 (3)
  • ►  2011 (72)
    • ►  December 2011 (4)
    • ►  November 2011 (4)
    • ►  October 2011 (6)
    • ►  September 2011 (2)
    • ►  August 2011 (3)
    • ►  July 2011 (6)
    • ►  June 2011 (5)
    • ►  May 2011 (6)
    • ►  April 2011 (7)
    • ►  March 2011 (18)
    • ►  February 2011 (4)
    • ►  January 2011 (7)
  • ▼  2010 (62)
    • ►  December 2010 (7)
    • ▼  November 2010 (5)
      • Epiphany Half-Life
      • Always Continue to Learn…
      • Multimedia world changing how we communicate
      • What will your legacy be?
      • Is Our Profession Making Americans Fat?
    • ►  October 2010 (7)
    • ►  September 2010 (6)
    • ►  August 2010 (6)
    • ►  July 2010 (6)
    • ►  June 2010 (5)
    • ►  May 2010 (3)
    • ►  April 2010 (6)
    • ►  March 2010 (3)
    • ►  February 2010 (4)
    • ►  January 2010 (4)
  • ►  2009 (49)
    • ►  December 2009 (5)
    • ►  November 2009 (6)
    • ►  October 2009 (5)
    • ►  September 2009 (1)
    • ►  August 2009 (1)
    • ►  July 2009 (2)
    • ►  June 2009 (3)
    • ►  May 2009 (5)
    • ►  April 2009 (6)
    • ►  March 2009 (6)
    • ►  February 2009 (5)
    • ►  January 2009 (4)
  • ►  2008 (75)
    • ►  December 2008 (5)
    • ►  November 2008 (6)
    • ►  October 2008 (9)
    • ►  September 2008 (4)
    • ►  August 2008 (4)
    • ►  July 2008 (10)
    • ►  June 2008 (9)
    • ►  May 2008 (9)
    • ►  April 2008 (12)
    • ►  March 2008 (4)
    • ►  February 2008 (2)
    • ►  January 2008 (1)
  • ►  2007 (12)
    • ►  December 2007 (2)
    • ►  November 2007 (4)
    • ►  August 2007 (1)
    • ►  May 2007 (2)
    • ►  March 2007 (2)
    • ►  January 2007 (1)
  • ►  2006 (25)
    • ►  December 2006 (3)
    • ►  November 2006 (1)
    • ►  October 2006 (2)
    • ►  September 2006 (3)
    • ►  August 2006 (3)
    • ►  July 2006 (13)
Colorado Community Service Crisis Communications Denver Events Denver PR Firm Denver Public Relations Digital Snapshot Facebook Food/Beverage Industry GFM Client News GFM Events GFM News GFM in Action Get Connected Get Giving Get Grounded GroundFloor Media Media relations PR PR Industry PR Tips PRGN Social Media TED2011 cause marketing communications plan crisis plan digital PR health care location based marketing public relations

BLOGROLL

  • Aaron Stannard
  • Brian Solis
  • Buchanan Public Relations
  • Cherryflava
  • Chris Brogan
  • COMMON Blog
  • CooperKatz & Company, Inc.
  • Currie Communications
  • Denver PR Blog
  • HMA Public Relations
  • HWB Communications
  • IdeaLaunch
  • L.C. Williams & Associates (LCWA)
  • Mashable
  • New Media Cowboy
  • Newser
  • Pacifico
  • PR Measurement Blog
  • PR-Squared
  • Scatterbox at StevenSilvers.com
  • Scobleizer
  • Seth Godin's Blog
  • Social Media B2B
  • Social Media Observer
  • Steve Rubel
  • Stevens Strategic Communications
  • Strategic Public Relations
  • TEDx Posterous
  • The Castle Group
  • The Denver Egotist
  • The Future Buzz
  • The Urban Eye
  • VPE Public Relations
  • WebInkNow
  • Xenophon Strategies