Keeping an Eye on Google+ Commenting

Early reports are coming in on a new Google+ commenting ecosystem that “could rival Facebook.” That remains to be seen, but it’s no secret that content indexed through Google+ is poised to become increasingly powerful in driving Google search results—and in turn, comprehensive SEO strategies.

Are you or is your organization consistently posting and utilizing Google+? If so, do you approach Google+ more as a social or SEO platform in its current state?