tag:blogger.com,1999:blog-305305652024-02-07T04:06:58.316-07:00Public Relations Blog - GroundFloor MediaThe GroundFloor Media Blog comes from the award-winning Denver, Colorado public relations agency and focuses on PR-related topics and general industry information of interest.Jim Lickohttp://www.blogger.com/profile/05399923247718544667noreply@blogger.comBlogger355125tag:blogger.com,1999:blog-30530565.post-64954932483279241302012-07-19T12:34:00.000-06:002012-07-19T12:34:07.277-06:00A Week in the Life of: Carrie Odberg's Week in PhotosCarrie Odberg, director of first impressions at GFM.<br />
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<span style="font-size: small;">Enjoying the creativity at the Cherry Creek Arts Festival.</span></div>
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<span style="font-size: small;">I love cooking new receipes and this is one of my favorites,<br /><span class="s1"><a href="http://www.realsimple.com/food-recipes/browse-all-recipes/cauliflower-chickpea-stew-couscous-00000000046443/index.html">Cauliflower and Chickpea Stew with Couscous</a>.</span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKSd9bW801gqjCROR9T1o4apD8z2-Dja5zeRG5tcv_9TQNGFI6PLwJljGWQCj1PLR7fu2zgreRaqSn0JTXRZ4uIUiGs3Yq97B8Nh0nTrbtlT_BXGWvuekqQ_51YsJS5wUU1HzZ/s1600/IMG951580.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="476" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKSd9bW801gqjCROR9T1o4apD8z2-Dja5zeRG5tcv_9TQNGFI6PLwJljGWQCj1PLR7fu2zgreRaqSn0JTXRZ4uIUiGs3Yq97B8Nh0nTrbtlT_BXGWvuekqQ_51YsJS5wUU1HzZ/s640/IMG951580.jpg" width="640" /></a></td></tr>
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<span style="font-size: small;">Book club or wine club? Either way the company is always amazing.</span></div>
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<span style="font-size: small;">Dylan resting up for his afternoon walk.</span></div>
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<span style="font-size: small;">My partner in crime. </span></div>
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<span style="font-size: small;">Love fresh vegetables from the framers market.</span></div>
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~ <a href="http://groundfloormedia.com/meet_gfm/the_team/bios/bio-odberg">Carrie</a>Kristinahttp://www.blogger.com/profile/15313101040742133432noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-74523978344250199652012-07-16T15:43:00.000-06:002012-07-16T15:43:50.650-06:00The Importance of Community Involvement: Reflection on IMPACT Denver, 2012<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6RHDWxc0aP6IWAuMPPGzodDqnPWq2_P1Y9QK_VctEomwBmLZ0tAnl5fakyoVMOEOIL90Tf6lGpZGo9C2ZA4ykEFf49bVvyKXsJ6Iu8nE-Ce9cDhlrJMnYsnZU8uOlYLbU8vxmog/s1600/IMPACT.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6RHDWxc0aP6IWAuMPPGzodDqnPWq2_P1Y9QK_VctEomwBmLZ0tAnl5fakyoVMOEOIL90Tf6lGpZGo9C2ZA4ykEFf49bVvyKXsJ6Iu8nE-Ce9cDhlrJMnYsnZU8uOlYLbU8vxmog/s320/IMPACT.jpg" width="320" /></a></div>
IMPACT Denver is a six-month leadership and civic engagement program offered by the <a href="http://www.denverleadership.org/Page/foundation">Denver Metro Chamber Leadership Foundation</a>. Several GFM colleagues have completed IMPACT Denver and/or Leadership Denver and raved about the experience, friendships made and community networks broadened. <br /><br />When my IMPACT journey began in January 2012 our final class day in June seemed so far away. Instead, I blinked and the experience was over. <br /><br />My biggest takeaway is this: the future of Denver is not as bright as many of us think. Our education system is broken and all Coloradans do not look like the runners, bikers and skiers portrayed in tourism brochures. From appalling literacy issues in schools to miles of food deserts, Denver is at a tipping point. <br /><br />But there is a silver lining. If even a fraction of my IMPACT Denver classmates stand up and get involved, our community will thrive. I’ve been in public relations since the day I graduated from college but have not previously had the privilege of working and learning alongside professionals from such varied backgrounds of banking, nonprofit, construction, education and law. Even when my clients are from those industries, my contacts at those businesses tend to be in the marketing and PR fields, not the bankers and lawyers themselves.<br /><br />During every class I was blown away by how differently everyone’s minds worked, yet collectively, our class asked questions and pushed boundaries on the various tough subjects that Denver is facing. We of course couldn’t solve the alarming achievement gap that exists in Colorado in a half-day session, but meaningful and through-provoking conversations took place, and a fire was lit to help drive change. <br /><br />I’m still searching for the areas of civic engagement that inspire my heart and mind. I am now on the board of <a href="http://www.colfaxcommunitynetwork.org/">Colfax Community Network</a>, a nonprofit that services the families and children who live in the motels along Colfax Ave., but I also have immense interest in health, food access and obesity-related issues. And one day when I have a family, I know improving our school system will become even more relevant and critical in my mind. <br /><br />Not all businesses or organizations see the value in having employees go through programs like IMPACT. Once a month I was away from my desk and the experience was a financial investment in my professional development. That is why I am so grateful to GFM for knowing that six days out of the office is nothing compared to what I gained professionally – a network of peers that quadrupled in size and a sense of responsibility to improve our city, which is vital to ensuring small businesses like ours succeed. You really can’t put a price on being actively involved in your community.<br /><br />Thank you, Laura and Ramonna – and my teams, for supporting me on this journey.<br />
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<i>~Alexis Anderson</i> <i>is a Senior Communications Director and Social Media Strategist at GroundFloor Media. She loves to participate in GFM's volunteer days and wishes she had more free afternoons to spend with the kids in the after school program at Colfax Community Network. </i>Alexis Anzalone Andersonhttp://www.blogger.com/profile/17865013117659834155noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-68334430003537926652012-07-13T12:22:00.000-06:002012-07-13T12:22:40.615-06:00Social Media: The Dr. Jekyll and Mr. Hyde of Crisis Communications<div class="separator" style="clear: both; text-align: center;">
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<br />
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We’ve all seen “social media gone wrong” scenarios. Actually,
we can’t really avoid them since they pop up on a daily basis. Just this past
week we can watch the <a href="https://twitter.com/#!/search/viacom">Viacom/DirecTV
debacle</a> play out on social networks and laugh at the staged <a href="http://www.sbnation.com/2012/7/11/3152495/espys-nokia-party-tweets">Nokia
After Party tweets from the ESPY’s</a>. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
On the flip side, communicating through social platforms can
be an extremely efficient and effective means for updating the public in a
crisis. During the fast-breaking nature of the recent <a href="http://ht.ly/c5Gps">Waldo Canyon Fire</a> here in Colorado the hashtag
“#WaldoCanyonFire” drew 119,000 tweets in just 15 days, reaching more than 54.4
million people. <span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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The beauty of social media is a direct<span style="mso-spacerun: yes;"> </span>reflection of the risk of social media – the
conversation is open, potentially endless, and you can’t control the spread of information
(or misinformation). But there are some fairly simple things you can do to
effectively prepare for the good, and the bad, of social conversations:<o:p></o:p></div>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;"><span style="mso-list: Ignore;"> 1)<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;">Know
where the relevant conversations are happening today, not just when a crisis
breaks<o:p></o:p></b></div>
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It’s a good idea to monitor the Internet
for your brand and product names, but don’t stop there. Set up <a href="http://www.google.com/alerts">Google Alerts</a>, <a href="http://www.twilert.com/">Twitter searches</a> and the like for terms
related to your industry and terms that might come up in a potential crisis
(e.g., “Colorado fire,” “network scam,” and “@DeseanJackson10” to use examples
from above). Broadening your monitoring will help you catch an issues
management scenario quickly and interact with a broader community to build your
social presence (see #3 below). <o:p></o:p></div>
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<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;"><span style="mso-list: Ignore;"> 2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;">Be flexible
with the purpose of your social platforms<o:p></o:p></b></div>
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If you’ve mainly used Facebook as a means
to promote your products and services and Twitter as a customer service tool,
what happens when the crisis situation plays out on Facebook instead of
Twitter? You need to be ready to respond on the same platforms where the crisis
is taking place.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;"><span style="mso-list: Ignore;"> 3)<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;">Build
your audience accordingly<o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle">
There’s no such thing as a “dark” Twitter
account. If you don’t have followers, no one will hear what you have to say.
Build your presence today, use smart hashtags, and promote your social
platforms as a way for your customers to get up-to-date information. The old PR
adage still holds true – you can’t buy home insurance when your house is
burning.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;"><span style="mso-list: Ignore;"> 4)<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;">Be
proactive AND reactive<o:p></o:p></b></div>
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Social media is a conversation, not a
broadcast booth. Post AND respond. No one likes the person who talks about
him/herself all of the time.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;"><span style="mso-list: Ignore;"> 5)<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="mso-spacerun: yes;"> </span>Build a social media response plan – today<o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle">
Every business or organization has a
handful of scenarios they’re worried about – customer complaints, product
failures, situations that put large groups of people at risk. Whatever those
situations are, plan for them. Put a social media response plan in place that
prioritizes various conversations, and includes an action and approval process
for addressing each priority level.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpLast">
<i style="mso-bidi-font-style: normal;">Jim
Licko is a Director of Social Media and Digital Strategy at GroundFloor Media.
He helped develop GFM’s </i><a href="http://www.blogger.com/Library/Caches/TemporaryItems/Outlook%20Temp/crisissimulator.groundfloormedia.com"><i style="mso-bidi-font-style: normal;">Onine War Room™,</i></a><i style="mso-bidi-font-style: normal;"> and frequently uses it to help his clients practice difficult social
conversations and develop social media response plans.<o:p></o:p></i></div>
<!--EndFragment-->Jim Lickohttp://www.blogger.com/profile/05399923247718544667noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-57648451682294408692012-07-12T14:53:00.000-06:002012-07-12T14:53:19.128-06:00A Week in the Life of: Ramonna Robinson's Week in PhotosRamonna (yep, with two Ns) Robinson, vice president and managing partner at GFM.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijK2B0aH4B2XlkP9YBaAjMydIEGzmMjjjQRJDbxp4uxODIvlK-qCWdoRVvIBdi39UXZaU84rT__VMVqZ9DEs6j8tLvLlY-Kyx6WzCR8DEKV0DpDI3sDuNQsUlQS3DFL4VX3MqB/s1600/RRcollage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijK2B0aH4B2XlkP9YBaAjMydIEGzmMjjjQRJDbxp4uxODIvlK-qCWdoRVvIBdi39UXZaU84rT__VMVqZ9DEs6j8tLvLlY-Kyx6WzCR8DEKV0DpDI3sDuNQsUlQS3DFL4VX3MqB/s640/RRcollage.jpg" width="428" /></a></div>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAoBTACU0N2AypYox9CKSIy9ZPrKXUfZSYQdeBjMh7R1irP5iudq-D4NQugN0OpAKSB9tMJj3H5iwM8ZqBb_HZiqdEiO7icFe2e8JGr-Wy1A5uYsQ91j73_Ou6jnclrV7EZmN7/s1600/WeekInLife1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAoBTACU0N2AypYox9CKSIy9ZPrKXUfZSYQdeBjMh7R1irP5iudq-D4NQugN0OpAKSB9tMJj3H5iwM8ZqBb_HZiqdEiO7icFe2e8JGr-Wy1A5uYsQ91j73_Ou6jnclrV7EZmN7/s640/WeekInLife1.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">
<div class="p1">
<span style="font-size: small;">My faithful companion, Ri (short for Henry).</span></div>
</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqD1kL6ygJ79HvbPyiXpZKNN0gxIwdayQvz6ZMgDzDE-XI_S5V8jk9CTuLn20FTTkal0C_vBSSknQ8UuzeTw2As_xhOhnDWpLYz821W5cdgQ6IZlQfKrAkbNY0LuhX1ycGywE4/s1600/WeekInLife2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqD1kL6ygJ79HvbPyiXpZKNN0gxIwdayQvz6ZMgDzDE-XI_S5V8jk9CTuLn20FTTkal0C_vBSSknQ8UuzeTw2As_xhOhnDWpLYz821W5cdgQ6IZlQfKrAkbNY0LuhX1ycGywE4/s640/WeekInLife2.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">
<div class="p1">
<span style="font-size: small;">I love to hike – and to take photos. This one was taken in Rocky Mountain National Park.</span></div>
</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAvNSpsMf0fZskWNixFuoeTALm0bH6xEp0uw3HfuUs1-rWSoYXkbY1QRjWIAl7gh4hE4iYvpegzaPW2K0GFGmkWpSolAoIRVFpxWsBFUnYiiM_q5tCMt2QU7qvc7h3M-6uVt7W/s1600/WeekInLife3.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAvNSpsMf0fZskWNixFuoeTALm0bH6xEp0uw3HfuUs1-rWSoYXkbY1QRjWIAl7gh4hE4iYvpegzaPW2K0GFGmkWpSolAoIRVFpxWsBFUnYiiM_q5tCMt2QU7qvc7h3M-6uVt7W/s640/WeekInLife3.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">
<div class="p1">
<span style="font-size: small;">I'm a hippie at heart! I learned to slackline at the Wanderlust Yoga festival at Copper Mountain.</span></div>
</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHIIWa1rNQNTID1T8M0Lsknc6v756uiVSd1AfjANUcG_wQTjd2qvah-vzCGgs0eIjz8hdjRqFBz04HuQy9rViX0T6oDo1vzV2obJat939oyjXPMRtA_w4qC71zianSRusHAMmY/s1600/WeekInLife4.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHIIWa1rNQNTID1T8M0Lsknc6v756uiVSd1AfjANUcG_wQTjd2qvah-vzCGgs0eIjz8hdjRqFBz04HuQy9rViX0T6oDo1vzV2obJat939oyjXPMRtA_w4qC71zianSRusHAMmY/s640/WeekInLife4.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">
<div class="p1">
<span style="font-size: small;">Friends. Wine. Yoga festival. What more do you need?</span></div>
</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG82hZDmmcZ0yo4416u1Vvjto6wLabwbZopsEWs_m1u44dn6kb_FN2XNb8KmBYTrBWxRuyAb-VceGaekmIrztv-ETdSNhGtNkaI86d_-P6PHjosj6LuZbngyhdiLGYbUuJdT58/s1600/WeekInLife5.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG82hZDmmcZ0yo4416u1Vvjto6wLabwbZopsEWs_m1u44dn6kb_FN2XNb8KmBYTrBWxRuyAb-VceGaekmIrztv-ETdSNhGtNkaI86d_-P6PHjosj6LuZbngyhdiLGYbUuJdT58/s640/WeekInLife5.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">
<div class="p1">
<span style="font-size: small;">Bouldering is great exercise – for both the body and mind!</span></div>
</td></tr>
</tbody></table>
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<span style="font-size: small;">Live music is another favorite pastime. This is MC Yogi at Wanderlust. I'm excited to see JJ Grey & Mofro, Brandi Carlile, Zac Brown Band, Jack White, Dierks Bentley and Mumford & Sons this summer – and to attend Austin City Limits this fall!</span></div>
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~ <a href="http://groundfloormedia.com/meet_gfm/the_team/bios/bio-robinson">Ramonna</a>Kristinahttp://www.blogger.com/profile/15313101040742133432noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-36014297217385755012012-07-10T17:06:00.002-06:002012-07-10T17:07:51.611-06:00Let It Be The Day To Celebrate The Beatles<br />
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<span style="font-family: Arial, Helvetica, sans-serif;">In
celebration of <a href="http://www.beatlesday.tv/" target="_blank">Beatles Day</a> today (which marks the band’s triumphant return exactly 48
years ago from their US tour to Liverpool and is regarded as the day that began their rise to fame),
we’ve rounded up some of our team’s favorite Beatles songs:</span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">JON:<o:p></o:p></span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=tisjsgsgtZU" target="_blank">“Tomorrow Never Knows”</a> -- It was drum & bass music before drum & bass
existed. <o:p></o:p></span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">LAUREN:<o:p></o:p></span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=SbKGsEK_T9g" target="_blank">"I've Just Seen a Face"</a> -- It was almost our first dance at our wedding, but it was way too
fast for my husband and I to dance to! <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>JIM:</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=RdopMqrftXs" target="_blank">“Let It Be”</a> -- Anytime I hear that song during a busy day, it always puts things
in perspective.</span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">AMANDA:<o:p></o:p></span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=Wrs5DjHNUOE" target="_blank">“Yellow Submarine”</a> -- Because it makes me happy. ; )<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=2Ztr8j_-gD4" target="_blank">"Two of Us"</a> -- It was the recessional at our wedding! <o:p></o:p></span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">CARRIE:<o:p></o:p></span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://all%20you%20need%20is%20love/" target="_blank">“All You Need Is Love”</a> – It’s uplifting and a song of hope.<o:p></o:p></span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">KRISTINA:<o:p></o:p></span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=P5CUHHGlQg0" target="_blank">“Blackbird”</a>
– I sing it to my children.<o:p></o:p></span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">BARB:<o:p></o:p></span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=RdopMqrftXs" target="_blank">“Let It Be”</a>
– The song is written incredibly well and signals the end of a Beatles era.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Looking for
more? Here’s <a href="http://www.rollingstone.com/music/lists/100-greatest-beatles-songs-20110919" target="_blank">100 of the greatest Beatles songs according to Rolling Stone</a> that
will keep you groovin' until next year's Beatles Day.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">If you had to name just one, what would be YOUR favorite Beatles tune?</span></div>
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<br /></div>LChttp://www.blogger.com/profile/10370268835052380223noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-6480140892937838142012-07-06T12:47:00.000-06:002012-07-06T12:48:11.937-06:00A Week in the Life of: GFM's 4th of July PhotosSo this week's post is not necessarily a documenting a week in pictures, but instead is a compilation of GFM team members 4th of July celebrations. Whether it be strolling with the kiddos in the Wash Park parade, sitting with a coworker at the B-52s/Squeeze concert at Chatfield, taking in fireworks at the City and County building or hitting the Greeley Stampede, the GFM team (and Reuben) celebrated the 4th in style.<br />
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~ The GFM team</div>
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<br />Kristinahttp://www.blogger.com/profile/15313101040742133432noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-6217130949005726862012-07-05T12:24:00.000-06:002012-07-05T16:18:31.312-06:00The Power Behind Social + Traditional Communications<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVDXjStmjdRrTGmVitksYai5MOg8vSKieI9XhRd2ORmhY1EJHmjL8j7qD9t3ySbnb_wCCd5C5q_xZnuLJJMFv88ea5tPjou3Y2rTbxE-HfrBB_GpLhu42YoTIJw2vcS9ip6hf9sQ/s1600/Sitka4Blog1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVDXjStmjdRrTGmVitksYai5MOg8vSKieI9XhRd2ORmhY1EJHmjL8j7qD9t3ySbnb_wCCd5C5q_xZnuLJJMFv88ea5tPjou3Y2rTbxE-HfrBB_GpLhu42YoTIJw2vcS9ip6hf9sQ/s400/Sitka4Blog1.jpeg" width="400" /></a></div>
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif;">I recently had the privilege of traveling to
Alaska with my colleagues David Landis from our PRGN partner agency in San
Francisco, </span><a href="http://www.landispr.com/index.php" style="background-color: white; font-family: Arial, Helvetica, sans-serif;">Landis Communications</a><span style="background-color: white; font-family: Arial, Helvetica, sans-serif;">,
and GFM’s Jim Licko to provide social media training for <a href="https://www.southcentralfoundation.com/index.ak?CFID=1638259&CFTOKEN=51083325" target="_blank">SouthcentralFoundation</a>, Alaska Breast and Cervical Health Partnership, Alaska Native Tribal
Health Consortium and other partner agencies.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The training sessions were well attended and
led to great discussions about today’s most popular social media platforms
(Facebook, Twitter, Pinterest, Google+, etc.) and their relevance for various
organizations, as well as the importance of measuring an organization’s social
media efforts. The conversations also made us very aware of the challenges of
communicating with indigenous populations throughout a state that is twice as
large as Texas and in which small planes and snow machines are the only way to
get to many villages.</span><br />
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<span style="background-color: white; font-family: Arial, Helvetica, sans-serif;">What we determined is that social media is
not THE answer to these challenges, but that it is a great supplement to the
various channels of communication available to health providers reaching out to
audiences near and far. This is a great point for all of us to remember,
regardless of what your products or services might include.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">While social media is the newest shiny
object, it is not the end-all, be-all and must be part of a comprehensive, strategic
communications mix. For example, driving people to your company’s Facebook page
via a QR code promoted at a special event can increase traffic to your website
– if you provide the right mix of content on your Facebook page to serve those
who land there. It could also directly impact the number of people who attend
free health screenings or request, in the case of the Alaska Department of
Health and Social Services, free condoms that are shipped anywhere in Alaska
upon request.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I’m a big believer in the power of social
media, but I also caution all of us not to let more traditional means of
communication fall by the wayside while we’re trying to determine the best
social media strategies. When you combine traditional communication strategies
with your social media strategies your ability to reach a broader audience
increases and, in many cases, you’re metrics will be clearer and easier to
define. </span><i><span style="font-family: Arial, Helvetica, sans-serif;">What difficult challenges – like
disparate audience or highly dispersed population – have you overcome with an
integrated communications campaign? Why did it work?</span><span style="font-family: Calibri;"><o:p></o:p></span></i></div>
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<span style="font-family: Calibri;"><i><br /></i></span></div>
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<i style="background-color: transparent; border: 0px; color: #2f2f2f; font-family: Arial; font-size: 13px; line-height: 18px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">~ Ramonna Robinson is Vice President and Managing Partner at GroundFloor Media.</i></div>LChttp://www.blogger.com/profile/10370268835052380223noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-27643052874427315342012-06-29T17:25:00.000-06:002012-06-29T17:25:10.769-06:00A Week in the Life of: Jon Woods' Week in Photos<div class="separator" style="clear: both; text-align: left;">
Jon Woods, senior director of social media & digital strategy at GFM (aka the new guy).</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFeQxxFbaH5p0QujRJomjo-hQUVNWfVuFcO6xeF6ROi-Twe7sjrssZM35LuCg9S7mM0vIcH7YSp73eMwS0hceOdNG-RW3AKDT9qmrM-72dPJPnJdlwAwa5qum3Aq8YHLArXQDx/s1600/JWIMG_1237.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFeQxxFbaH5p0QujRJomjo-hQUVNWfVuFcO6xeF6ROi-Twe7sjrssZM35LuCg9S7mM0vIcH7YSp73eMwS0hceOdNG-RW3AKDT9qmrM-72dPJPnJdlwAwa5qum3Aq8YHLArXQDx/s400/JWIMG_1237.jpg" width="400" /></a></td></tr>
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<div class="p1">
<span style="font-size: small;">Wednesday wine night with friends is always a hit.</span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNAAD4KmLpY_ExGSSKI0HJ4MK4lh29R9EQmstVJLMh6XJ7gVQvg9jOXohQRibmIDkCfGHwu0gOTfKbcvRiNVkPzIcdojCmh86lv3gLpC6yPN_0lfSYKdrGEj7epvWrRmCS7C0A/s1600/JWIMG_1246.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNAAD4KmLpY_ExGSSKI0HJ4MK4lh29R9EQmstVJLMh6XJ7gVQvg9jOXohQRibmIDkCfGHwu0gOTfKbcvRiNVkPzIcdojCmh86lv3gLpC6yPN_0lfSYKdrGEj7epvWrRmCS7C0A/s400/JWIMG_1246.jpg" width="400" /></a></td></tr>
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<span style="font-size: small;">Woke up Saturday morning to the destruction of one of my favorite old buildings. Where on earth will people get their slime tables now?</span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ_uRjNcaV6rGd0pC86bf8ArC9XA_RsEZLY3U_aP9sFB8HRTejUq1SA0041k95qhm1cz3kun_sSeFigccqpkLuatbERpufJM502nl7bIDbQVzaIEZ2RUSYUEhQHo9-Q-JUG-2U/s1600/JWIMG_1252.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ_uRjNcaV6rGd0pC86bf8ArC9XA_RsEZLY3U_aP9sFB8HRTejUq1SA0041k95qhm1cz3kun_sSeFigccqpkLuatbERpufJM502nl7bIDbQVzaIEZ2RUSYUEhQHo9-Q-JUG-2U/s400/JWIMG_1252.jpg" width="400" /></a></td></tr>
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<span style="font-size: small;">My wife and I braved the heat to attend the Westword Music Showcase. Time for fall!</span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ_bM5fWK91TRcyuRUTQQKgt9nlfZeYMo_n1ZLAYV_Rxfm8o2fEUImg2oSKftlkLnv_Ts8dcMUlO-rJDHpYy89PhLYvuSa34InkutE7xIW7d22Nmh86TXO0zmqonJb38eoG7O0/s1600/JWIMG_1257.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ_bM5fWK91TRcyuRUTQQKgt9nlfZeYMo_n1ZLAYV_Rxfm8o2fEUImg2oSKftlkLnv_Ts8dcMUlO-rJDHpYy89PhLYvuSa34InkutE7xIW7d22Nmh86TXO0zmqonJb38eoG7O0/s400/JWIMG_1257.jpg" width="400" /></a></td></tr>
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<div class="p1">
<span style="font-size: small;">Experimental dinner - Doritos chicken. My hypothesis proved correct, it was amazing!</span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCQcDaO_xxdhF1FZ_rhVO_AP1w-rvSKVonC__nMFhZBe2wJWHp5CMbz9nfwW0Dztdzy5AdWvSzbRCk0Q7awecPlzrux5sidkXBdCljhGiXSW6BCu9r9wasyKcBhGW8MV0-6Gc3/s1600/IMG_1298.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCQcDaO_xxdhF1FZ_rhVO_AP1w-rvSKVonC__nMFhZBe2wJWHp5CMbz9nfwW0Dztdzy5AdWvSzbRCk0Q7awecPlzrux5sidkXBdCljhGiXSW6BCu9r9wasyKcBhGW8MV0-6Gc3/s400/IMG_1298.JPG" width="400" /></a></td></tr>
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<span style="font-size: small;">All smiles from the GFM team before we plunged over the side of a large rock. </span></div>
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~ <a href="http://groundfloormedia.com/meet_gfm/the_team/bios/bio-jwoods">Jon</a><br /><br />Kristinahttp://www.blogger.com/profile/15313101040742133432noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-37001932403903811262012-06-29T14:54:00.000-06:002012-06-29T14:54:18.764-06:00What We're Reading – week of June 25, 2012<br />
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Last week’s <a href="http://blog.groundfloormedia.com/2012/06/what-were-reading-week-of-june-18-2012.html"><span style="color: #1c39f6; text-decoration: underline;">What We’re Reading</span></a> focused on engagement, and this week we’ve got the research to back it up. From which words garner the most fan conversation and action on Facebook (hint – avoid “like” or “click”, but “chocolate” will get you everywhere!), to whose recommendation has the most influence on purchase decisions, there are a lot of good stats in the articles below that will help you shape your social media programs.</div>
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In one piece of “news you can use,” you might want to check your Facebook profile to see whether your preferred contact email has been replaced with an @facebook.com address. More details below. Have a great weekend!</div>
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<b>Facebook</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://money.cnn.com/2012/06/25/technology/facebook-emails/?source=cnn_bin"><b>CNNMoney</b></a></span><b>: Facebook Changed Default Emails to @facebook.com</b></div>
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If you’re missing an email from someone who got your address from your Facebook profile, chances are they sent it to your new @facebook.com address. Didn’t know you had one? Neither did a lot of users. Read this article to learn about the new rollout from Facebook and how to switch back if you prefer.</div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.ragan.com/Main/Articles/c6547f01-3df6-4c15-a2eb-34613f5d7772.aspx"><b>Ragan.com</b></a></span><b>: Words Including “Look” and “Watch” Don’t Engage Facebook Fans</b></div>
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Do your Facebook updates include words such as “like” or “click?” Turns out using these driving words repeatedly isn’t what gets fans to click through to your content. Words like <i>chocolate</i>, <i>shop</i> and <i>wardrobe</i> inspire click-throughs, and the research cited in this article proves posting photos is key to engagement success. </div>
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<b>Twitter</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.openforum.com/articles/how-to-improve-your-twitter-engagement-rate?extlink=em-openf-SBdaily"><b>OPENForum</b></a></span><b>: How to Improve Your Twitter Engagement Rate</b></div>
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Is your brand is one of the 77 percent that considers Twitter a priority social platform? Then you should know that tweeting while people are busy (8 a.m. to 7 p.m.) garners 30 percent more engagement, and any more than two hashtags and you’ve gone too far. Read this article for more insights!</div>
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<b>Blogs</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.openforum.com/articles/whose-recommendation-has-the-most-influence-on-customers?extlink=em-openf-SBdaily"><b>OPENForum</b></a></span><b>: Whose Recommendation Has the Most Influence on Customers?</b></div>
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A new survey shows that 81 percent of women “trust” Pinterest and blogs equally, but 61 percent say they actually purchased an item after it received a positive blog review (versus 47 percent who made a purchase based on a pin.) Read this post to learn more about the power of bloggers!</div>
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<b>Social Campaigns</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://venturebeat.com/2012/06/22/dont-launch-a-campaign-on-friday/"><b>VentureBeat</b></a></span><b>: This is Why You Never, Ever Start Campaigns on Friday</b></div>
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Most social marketing campaigns kick off on Fridays, but campaigns launched on Tuesdays get the most engagement, according to a new study. Read this article for smart campaign insights including what you can learn from colleagues, what works on YouTube, and best times to engage on various social platforms.</div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://mashable.com/2012/06/25/small-businesses-social-media-tips/"><b>Mashable</b></a></span><b>: 5 Ways Small Businesses Get Social Media Wrong</b></div>
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Social media is everywhere, and most businesses – regardless of size – are getting on board. This article outlines five common errors among small businesses trying to master social media. One of our favorites? You don’t have to keep up with the big brands. Read this article for more!</div>Carissahttp://www.blogger.com/profile/06587346327923541234noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-23622123111438476142012-06-28T15:26:00.000-06:002012-06-28T15:26:03.418-06:00Best Way to Avoid a Self-Made Crisis? Slow Down!<br />
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<tr><td style="text-align: center;"><a href="http://i.usatoday.net/communitymanager/_photos/on-politics/2012/06/28/cnnx-large.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="240" src="http://i.usatoday.net/communitymanager/_photos/on-politics/2012/06/28/cnnx-large.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image credit: USAToday.com</td></tr>
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Depending upon where and when you chose to get your news this morning, this may come as a shock: the United States Supreme Court ruled to largely uphold the Affordable Care Act (ACA) this morning. </div>
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Unfortunately, in the race to be the first to break the news, <span style="color: #1c39f6; text-decoration: underline;"><a href="http://content.usatoday.com/communities/onpolitics/post/2012/06/supreme-court-health-care-ruling-cnn--wrong-/1#.T-yFJ453qs8" target="_blank">a handful of major news outlets</a></span> and <span style="color: #1c39f6; text-decoration: underline;"><a href="http://mashable.com/2012/06/28/obamacare-tweets/" target="_blank">a number of politicians</a></span> (and surely a host of others…) erroneously reported that the ACA had been ruled unconstitutional. And while many of us might have missed the early reports, thanks to social media, screen grabs and other news outlets, the mistakes already are infamous. </div>
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Rule one in a rapid-response situation? Slow down and get all the facts straight before you put your message out there. There’s certainly a risk/reward factor to consider when trying to be “first to market” – but the risk far outweighs the reward if you create your own crisis that requires shifting your focus from the original goal to cleaning up the mess you’ve created in your haste.</div>Carissahttp://www.blogger.com/profile/06587346327923541234noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-20258438172149012992012-06-26T13:58:00.000-06:002012-06-26T14:04:03.476-06:008 Reasons Why Sheryl Sandberg is Awesome<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6FW9On4dUyGN7YpiT_ZCNBVQTUHAtOnPzMhLKIBknFAJkzgF9sdIo9-3O1AzAZX5ww_uFPFw4CuoyZBFtmQQ4cPCLQ7HVByXq-43Hb-9x22LqGJVClEjzIMNJ3Ewrdzhk0gE1iQ/s1600/Sheryl.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6FW9On4dUyGN7YpiT_ZCNBVQTUHAtOnPzMhLKIBknFAJkzgF9sdIo9-3O1AzAZX5ww_uFPFw4CuoyZBFtmQQ4cPCLQ7HVByXq-43Hb-9x22LqGJVClEjzIMNJ3Ewrdzhk0gE1iQ/s400/Sheryl.jpg" width="400" /></a></div>
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<span style="background-color: white; font-family: Arial;">It’s no secret that I’m a
huge fan of Facebook’s chief operating officer, Sheryl Sandberg (she’s even
listed on our </span><a href="http://pinterest.com/groundfloorpr/pr-crushes/" style="background-color: white; font-family: Arial;">company’s
Pinterest board</a><span style="background-color: white; font-family: Arial;"> among other influencers and PR crushes we all hold close to
our heart).</span></div>
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<span style="font-family: Arial;">For those of you who don’t
know, this is a woman to watch and it’s not just because <a href="http://www.forbes.com/sites/georgeanders/2012/06/26/zuckerberg-unguarded-9-sly-weird-quotes-from-a-sizzling-new-book/">Mark
Zuckerberg reportedly once declared</a>, </span><span style="font-family: Arial;">“Everyone should have a
crush on Sheryl” after he hired her from Google as his COO at Facebook.<o:p></o:p></span></div>
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<span style="font-family: Arial;">If you need more convincing, here are 8 reasons why Sheryl Sandberg is one cool lady:</span><br />
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<ul>
<li><span style="background-color: white; font-family: Arial; text-indent: -0.25in;"><a href="http://online.wsj.com/article/SB10001424052702304782404577489003831226744.html">Today</a>,
it was announced that she will become the first female executive to join
Facebook’s board of directors -- a big step considering only 16% of directorships
are held by women at Fortune 500 companies.</span><span style="background-color: white; font-family: Arial; text-indent: -0.25in;"> </span></li>
<li><span style="background-color: white; font-family: Arial; text-indent: -0.25in;">She typically</span><span style="background-color: white; color: #444444; font-family: Arial; text-indent: -0.25in;"> <a href="http://www.cnn.com/2012/04/16/opinion/stone-leave-work-day/index.html">leaves
work at 5:30 p.m</a>.</span><span style="background-color: white; font-family: Arial; text-indent: -0.25in;"> How many of us can claim that for ourselves?</span></li>
<li><span style="background-color: white; font-family: Arial; text-indent: -0.25in;">While at
Harvard, she donned legwarmers and led the Harvard Aerobics club. Now that’s
cool.</span></li>
<li><span style="background-color: white; font-family: Arial; text-indent: -0.25in;">The woman knows
how to network. In fact, she met Mark Zuckerberg at a Christmas party. And the
rest? It’s history.</span></li>
<li><span style="background-color: white; font-family: Arial; text-indent: -0.25in;">She’s only 42
and has already been ranked #5 on "the world's 100 most powerful
women" by Forbes.</span></li>
<li><span style="background-color: white; font-family: Arial; text-align: justify; text-indent: -0.25in;">She can give a
</span><a href="http://blog.ted.com/2010/12/21/why-we-have-too-few-women-leaders-sheryl-sandberg-on-ted-com/" style="background-color: white; font-family: Arial; text-align: justify; text-indent: -0.25in;" target="_blank">TED talk</a><span style="background-color: white; font-family: Arial; text-align: justify; text-indent: -0.25in;"> like nobody’s business, especially on why we have too few women leaders.</span></li>
<li><span style="background-color: white; font-family: Arial; text-align: justify; text-indent: -0.25in;">She’s admitted
that </span><a href="http://www.huffingtonpost.com/emma-gray/sheryl-sandberg-tells-women-its-ok-to-cry-at-work_b_1557532.html" style="background-color: white; font-family: Arial; text-align: justify; text-indent: -0.25in;">she’s
cried at work before</a><span style="background-color: white; font-family: Arial; text-align: justify; text-indent: -0.25in;">. C'mon, you know you have too.</span></li>
<li><span style="background-color: white; font-family: Arial; text-indent: -0.25in;">During her <a href="http://www.businessinsider.com/facebook-coo-sandberg-the-women-of-my-generation-blew-it-so-equality-is-up-to-you-graduates-2011-5">commencement
address at Barnard</a> last year, she told the young women in the crowd,
“</span><span style="background-color: white; font-family: arial, helvetica, sans-serif; line-height: 16px; text-align: left;">I know I need to believe in myself and raise my hand, because I’m sitting next to some guy and he thinks he’s awesome. So, to all of you, if you remember nothing else today, remember this: You are awesome."</span></li>
</ul>
<span style="background-color: white; font-family: Arial;"><span style="background-color: white;"><br /></span><br />
<span style="background-color: white;">Right back at ya, Sheryl. </span></span><br />
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<span style="font-family: Arial;"><i>~ Lauren Cook is a Senior Director of Social Media & Digital Strategy at GroundFloor Media and is on a quest to meet Sheryl Sandberg in person.</i></span></div>
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<span style="font-family: Arial;"><br /></span></div>LChttp://www.blogger.com/profile/10370268835052380223noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-80760048547435205322012-06-22T13:35:00.000-06:002012-06-22T13:35:36.655-06:00What We're Reading – week of June 18, 2012<br />
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Reading through the news this week we’ve seen a strong trend toward the topic of engagement on social media. From how to identify the content your fans really want in video to being in-the-moment and making real-time connections, it seemed tips, trends and opinions on how to connect with audiences via social media was the way to go with our wrap-up this week.</div>
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Interestingly the news focused on almost all members of the family this week: <a href="http://www.usatoday.com/tech/news/story/2012-06-20/facebook-teens/55723500/1"><span style="color: #1c39f6; text-decoration: underline;"><i>USA Today</i> reported on teens</span></a> losing interest in Facebook, <a href="http://www.marketingpilgrim.com/2012/06/new-study-shows-love-hate-relationship-between-moms-and-technology.html"><span style="color: #1c39f6; text-decoration: underline;">Marketing Pilgrim shared new information about moms</span></a> and their love/hate relationship with technology, and <a href="http://www.healthcarecommunication.com/Main/Articles/9005.aspx"><span style="color: #1c39f6; text-decoration: underline;">Ragan’s Health Care Communication News created an infographic about “Digital Dads”</span></a> and how they’re using social media to connect with their families. You’ll want to read these articles!</div>
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<b>Engagement/Integration</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.marketingpilgrim.com/2012/06/study-shows-us-falls-short-in-responses-to-social-media-fan-feedback.html"><b>MarketingPilgrim.com</b></a></span><b>: Study Shows US Falls Short in Responses to Social Media Fan Feedback</b></div>
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A new study shows that, on average, companies respond to only 30 percent of social media fans’ feedback. The average response time? Twenty-six hours. Unthinkable. Have you experienced this lack of response? Go to <a href="https://www.facebook.com/groundfloormedia"><span style="color: #1c39f6; text-decoration: underline;">GFM’s Facebook page</span></a> and share your experience. We promise to respond, and in less than 26 hours!</div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.openforum.com/articles/the-best-times-to-tweet-and-post-to-facebook?extlink=em-openf-SBdaily"><b>OPEN Forum</b></a></span><b>: The Best Times to Tweet and Post to Facebook</b></div>
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It seems obvious – but one of the best ways to ensure engagement is to ensure you’re posting at the right time to engage with your fans! Here’s the latest research from Bit.ly, a URL shortening service, about the best times to post.</div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://mashable.com/2012/06/15/social-bumebox-olympics/"><b>Mashable</b></a></span><b>: Social Integration Adds a New Twist to Olympians’ Stories</b></div>
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Although the Olympics are still about a month away, an integrated campaign called <a href="http://bp.universalsports.com/"><span style="color: #1c39f6; text-decoration: underline;">Journey to the Games</span></a> has already launched and is giving fans an opportunity to connect and interact with athletes at the Games on a whole new level. You can bet this is one campaign we’ll be watching!</div>
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<b>YouTube</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.commpro.biz/digital-visibility/youtube-optimization-series-part-1-content-gap-analysis/"><b>CommPRO.biz</b></a></span><b>: YouTube Optimization Series: Part 1 – Content Gap Analysis</b></div>
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Did you know that aside from Google search, YouTube is the world’s largest search engine? First in a five-part series, this article will lead you through bite-size steps to identify the content your fans want, assess whether you’re providing it, then prioritize how to get started to fill the gap!</div>
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<b>Twitter</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.ragan.com/Main/Articles/45093.aspx"><b>Ragan.com</b></a></span><b>: 9 Types of Tweets To Engage Your Audience</b></div>
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This article provides nine simple tips for content to engage your audience on Twitter. From asking questions to offering opinions, promoting links and solving problems – the story offers some easily executed tips and is worth the quick read.</div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.adweek.com/news/technology/twitters-costolo-touts-real-time-connections-141256"><b>AdWeek</b></a></span><b>: Twitter’s Costolo Touts Real-Time Connections</b></div>
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This article summarizes a recent talk by Twitter CEO Dick Costolo regarding the importance of harnessing the “immediacy, authenticity and emotion” social platforms like Twitter provide as marketers seek to connect with customers. Regardless of whether Twitter is your focus, this is a good reminder about the real-time nature of social media.</div>
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<b>Facebook</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.ragan.com/Main/Articles/45086.aspx"><b>Ragan.com</b></a></span><b>: 25 Facebook Campaigns to Inspire Brands</b></div>
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Whether your brand is big or small, for profit or nonprofit, there’s a little something for everyone in this overview of some of the most engaging and successful Facebook campaigns to date.</div>
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<b>Blogger Relations</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.eyefortravel.com/social-media-and-marketing/bagging-bloggers-expedias-content-strategy-pays"><b>EyeforTravel</b></a></span><b>: Bagging the Bloggers: Expedia’s Content Strategy Pays Off</b></div>
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“Blogging is not just a fad,” begins this article, which explains how Expedia, the world’s biggest online travel agent, has developed a highly effective blogger relations strategy. From insights regarding how they got started to realistic thoughts on measurement, this article is a must-read regardless of your industry.</div>Carissahttp://www.blogger.com/profile/06587346327923541234noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-37157302925910481802012-06-21T09:19:00.000-06:002012-06-21T11:32:13.132-06:00Content vs. Connections – The Push and Pull of Social Media<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTx03faHKZZ3YmZSaWR3OIg8ClKW-jG2zsFBexQQCOVuXAaIhX_TmFFi-EJPcbN8hn_j_GR1pr0kF8DwK5Ows-264erD36HgZIQrDuHt_-Q8zosHa_MiaPCmyhSze_KeZO4856/s1600/Farside.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTx03faHKZZ3YmZSaWR3OIg8ClKW-jG2zsFBexQQCOVuXAaIhX_TmFFi-EJPcbN8hn_j_GR1pr0kF8DwK5Ows-264erD36HgZIQrDuHt_-Q8zosHa_MiaPCmyhSze_KeZO4856/s320/Farside.jpg" width="320" /></a></div>
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You don’t have to look through your RSS feed for very long
to find a variety of blog posts about the staying power of Facebook, or the
adoption (or lack thereof) of Google+. I recently ran across <a href="http://pmcoder.wordpress.com/2012/02/09/i-get-google-now-and-apparently-so-do-others-facebook-may-have-a-problem/">this
insightful post</a> that discusses how Facebook is inherently more about
connections (people you know) and Google+ is more about content (sharing
similar interests). While I don’t disagree with the author’s assessment, I
would challenge the fact that one social platform is inherently created for one
purpose or the other. <b style="mso-bidi-font-weight: normal;">As communicators
and marketers the conversation shouldn’t be content vs. connections, but rather
how the two work together.<o:p></o:p></b></div>
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To use a personal example, I had never heard of the <a href="http://www.facebook.com/AdventureJournal">Adventure Journal</a> until
they came up in a Twitter search. As an outdoorsy-type, I enjoyed their content
and liked them on Facebook so I could receive their content on that platform as
well. It had little to do with a personal connection, and everything to do with content.<o:p></o:p></div>
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On the flipside, I’ve discovered more than a handful of
individuals and brands on <a href="http://www.blogger.com/plus.google.com">Google+</a> because of
their content, which have also turned into meaningful connections (in-person
meetings, business opportunities, etc.). <o:p></o:p></div>
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Social media offers individuals and businesses amazing
opportunities to find and be found, to create and consume. Its less about which
platforms serve which function and more about how we make connections
(customers, friends, brands) through meaningful content (text, data, photos,
video). In order to do so you have to first understand your audience; where
they can be found and where they will find you, what they want to create and what
they want to consume. Then go find them, create the content that allows them to
easily find you and build on that relationship or connection by talking with
them, not at them. <o:p></o:p></div>
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Let’s stop looking at content and connections as black and
white, separate discussions, and start talking about how they can work together
to use social media as efficiently and effectively as possible. <o:p></o:p></div>
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<i style="mso-bidi-font-style: normal;">Jim Licko is a Senior
Director of Social Media and Digital Strategy at GroundFloor Media. As
displayed above, he enjoys ranting about the use and misuse of social media. <o:p></o:p></i></div>Jim Lickohttp://www.blogger.com/profile/05399923247718544667noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-20989074497626915472012-06-20T12:25:00.000-06:002012-06-20T15:05:10.853-06:00A Week in the Life of: KP’s Week in Photos<span style="background-color: white; font-family: Arial; font-size: 12pt;">Kristina Reilly (aka “KP”), director of business
operations at GFM, wife, mother, daughter, friend (in no particular order).</span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1Dj5OdYNIROb3tsx5mqIf3oDLCcIZPCu2Dp_H3N4dIZP74W5Y-LBafCfj2xtipiSBNhpSFccyf0wXpJoDFzSMAFLSSITZiKtrRH70zTVWDbVhXVJdD5jOTqg6ZgrOKWvvIou6/s1600/KP+Week+in+Photos.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1Dj5OdYNIROb3tsx5mqIf3oDLCcIZPCu2Dp_H3N4dIZP74W5Y-LBafCfj2xtipiSBNhpSFccyf0wXpJoDFzSMAFLSSITZiKtrRH70zTVWDbVhXVJdD5jOTqg6ZgrOKWvvIou6/s640/KP+Week+in+Photos.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial; font-size: small; text-align: -webkit-auto;">I was pretty excited when I was asked to be the first team member at GFM to kick off our “A Week in the Life Of” blog series since I was in the middle of taking an online iPhoneography class. That said, I should probably rename this post KP’s Week in iPhotos.</span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9gvHusDy6uGEzJpq8Vj50JgxSjRy9p1KlZtMi607CCQ3pjOqH1ndz7VMn-q7_YQ3oRcCQ5ppMPABXA_NhrybNea-rLADqAp9AX9Pa-a8yqzh-A3PMPNuvHbMIAOJsPpho5CN3/s1600/IMG_2225.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9gvHusDy6uGEzJpq8Vj50JgxSjRy9p1KlZtMi607CCQ3pjOqH1ndz7VMn-q7_YQ3oRcCQ5ppMPABXA_NhrybNea-rLADqAp9AX9Pa-a8yqzh-A3PMPNuvHbMIAOJsPpho5CN3/s640/IMG_2225.JPG" width="476" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><span style="font-family: Arial; text-align: -webkit-auto;">W</span><span style="font-family: Arial; text-align: -webkit-auto;">hat is the odd substance on my sunroof. We haven’t seen much of it, <br />but I was able to capture the rain through my sunroof. Did a little photo enhancement to capture the blue sky too.</span></span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheSVod-vOhRBeaOlO2NObSItjWfHp-ZSqx_-cgX_NTWF3QrhTeCxaia_wzSRwtPLzIpOcn9ovV3lWgVQ35biDGvPehVhYsh9FzmkPjEcAPVQouObErGaeUG5ygZjUvDvjr3527/s1600/IMG_2158.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="476" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheSVod-vOhRBeaOlO2NObSItjWfHp-ZSqx_-cgX_NTWF3QrhTeCxaia_wzSRwtPLzIpOcn9ovV3lWgVQ35biDGvPehVhYsh9FzmkPjEcAPVQouObErGaeUG5ygZjUvDvjr3527/s640/IMG_2158.JPG" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial; font-size: small; text-align: -webkit-auto;">As part of my never-ending quest to shed the “baby weight” and to stay healthy, I completed my second week of foundations work at CrossFit Verve. Take that, baby weight.</span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvgxbyfHXBajapE23EvET-61kydGmD4dV9IRbrkvauED1ie7lanCN1kO8737GkiTtVO2dWXG54CCDuBLQuK6mG4ij1DPCx1mUh0cpEJfsNBghnZcA_4X4NhdG7jSCCkF6Ot8TT/s1600/IMG_2161.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="476" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvgxbyfHXBajapE23EvET-61kydGmD4dV9IRbrkvauED1ie7lanCN1kO8737GkiTtVO2dWXG54CCDuBLQuK6mG4ij1DPCx1mUh0cpEJfsNBghnZcA_4X4NhdG7jSCCkF6Ot8TT/s640/IMG_2161.JPG" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial; font-size: small; text-align: -webkit-auto;">Denver offers amazing photo opportunities around the city. I love the pink of the sunset reflection off of the smoke stacks at the Dry Ice Factory.</span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD5JWt8t_ZJKMYPA4OAGH1TiBgygHi2rXc6dKTbItH7PBy87bK49PI8q9r-Qb9A_auCNmYWg4vHL2aVZPyLRU6n02xfUxYup__FlwauzYXRYRB5rBbJIwXnzbjBYWpqtmIqHu_/s1600/IMG_2154.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD5JWt8t_ZJKMYPA4OAGH1TiBgygHi2rXc6dKTbItH7PBy87bK49PI8q9r-Qb9A_auCNmYWg4vHL2aVZPyLRU6n02xfUxYup__FlwauzYXRYRB5rBbJIwXnzbjBYWpqtmIqHu_/s400/IMG_2154.JPG" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial; font-size: small; text-align: -webkit-auto;">K, Kristina with a K. Photo of my keyboard while practicing with the <br />zoom feature on my phone.</span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-kQC13e15Pbh1c5KtHYIROagFIudyDlZlrRe0fn1wtAhF1fLRlEc2-IHsvJzoJvxms8lNb0wMPp6M5zCkQuvlN1HktGj8HEcAN8PQsryYt1h3-yrwFsfU1Zb-DHNw0o8Ml5YK/s1600/IMG_2341.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="476" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-kQC13e15Pbh1c5KtHYIROagFIudyDlZlrRe0fn1wtAhF1fLRlEc2-IHsvJzoJvxms8lNb0wMPp6M5zCkQuvlN1HktGj8HEcAN8PQsryYt1h3-yrwFsfU1Zb-DHNw0o8Ml5YK/s640/IMG_2341.JPG" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="text-align: -webkit-auto;"><span style="font-family: Arial; font-size: small;">The big 6. A whole year in the making, my son FINALLY turned 6. I guess I would be pretty darn excited if I was turning 6 too.</span></span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgktq3d3AkUw0LBEeSNxmG8HI4xVa0TG4k8ra4EYUQLHoaQ8FQqpISfU8yJvk6Igrs93lRgzHgefI3TCA_FcqgQR7CsVeCQtoI72s5aCo3Ze6afzIbdX5MkB58HfBiGtcKDNDpo/s1600/IMG_2306.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgktq3d3AkUw0LBEeSNxmG8HI4xVa0TG4k8ra4EYUQLHoaQ8FQqpISfU8yJvk6Igrs93lRgzHgefI3TCA_FcqgQR7CsVeCQtoI72s5aCo3Ze6afzIbdX5MkB58HfBiGtcKDNDpo/s640/IMG_2306.JPG" width="476" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial; font-size: small; text-align: -webkit-auto;">My final photo is not going to win any photo competitions for sure. We have been doing our best to do one family hike per weekend. This week’s hike took us to Ceran St. Vrain trail in Jamestown. This is a picture of my busted up knee. I turned my ankle while carrying my three year old the last 100 yards to the car. My valiant attempt to save her from injury resulted in two bloodied knees.</span></td></tr>
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<span style="background-color: white; font-family: Arial; font-size: 12pt;">Well, that’s my week in iPhotos. If you
have an iPhone, take some time to play around with the camera. It does some
pretty amazing things. And keep tuning in to learn more about our team through
our new “A Week in the Life of” blog series.</span></div>
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<span style="font-family: Arial; font-size: 12pt;">~ <a href="http://www.groundfloormedia.com/meet_gfm/the_team/bios/bio-reilly">Kristina</a><o:p></o:p></span></div>Kristinahttp://www.blogger.com/profile/15313101040742133432noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-24465317598571458382012-06-15T13:44:00.000-06:002012-06-15T13:44:51.300-06:00What We're Reading – week of June 11, 2012<br />
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We can’t help but be inspired seeing examples of companies using social media successfully. So if you’re anything like us, we’re sure you’ll enjoy the case studies we’ve highlighted this week from <a href="http://www.briansolis.com/2012/06/inside-look-how-the-boston-celtics-win-in-social-media/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Pr20+(Brian+Solis"><span style="color: #1c39f6; text-decoration: underline;">the Boston Celtics</span></a> and <a href="http://www.healthcarecommunication.com/Main/Articles/8968.aspx"><span style="color: #1c39f6; text-decoration: underline;">Runner’s World</span></a>. Whether you’re a sports fan or not, the lessons learned from each example are worth the quick read.</div>
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To carry on last week’s <a href="http://blog.groundfloormedia.com/2012/06/what-were-reading-week-of-june-4-2012.html"><span style="color: #1c39f6; text-decoration: underline;">What We’re Reading</span></a> trend of “news you can use,” we have a few updates from <a href="http://thenextweb.com/twitter/2012/06/13/twitter-teams-up-with-media-c"><span style="color: #1c39f6; text-decoration: underline;">Twitter</span></a> and <a href="http://www.socialmediaexaminer.com/google-analytics-social-reports/"><span style="color: #1c39f6; text-decoration: underline;">Google Analytics</span></a>. And while they didn’t make the cut below, you might stop by <a href="http://www.forbes.com/sites/kellyclay/2012/06/12/5-social-media-mistakes-to-stop-making-at-work/"><span style="color: #1c39f6; text-decoration: underline;">Forbes</span></a> for this overview of social media mistakes to avoid at work and <a href="http://www.fastcompany.com/1840131/social-media-makes-bad-pitches-go-viral-and-can-save-pr-f"><span style="color: #1c39f6; text-decoration: underline;">Fast Company</span></a> for a reminder about the importance of good PR pitches – especially in this social media age. </div>
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<b>Twitter</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://gigaom.com/2012/06/12/why-traditional-media-should-be-afraid-of-twitter/"><b>GigaOM</b></a></span><b>: Why Traditional Media Should be Afraid of Twitter</b></div>
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Twitter continues to make strides into the media realm, and the recent launch of their “<a href="http://twitter.com/hashtag/nascar"><span style="color: #1c39f6; text-decoration: underline;">hashtag pages</span></a>” shows another step in this direction. This article breaks down this first venture and provides great links out to resources such as Mashable and TechCrunch for their insights, too.</div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://thenextweb.com/twitter/2012/06/13/twitter-teams-up-with-media-companies-for-more-content-in-expanded-tweets/"><b>The Next Web</b></a></span><b>: More Content in Tweets on Twitter.com</b></div>
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Earlier this week, Twitter announced that it’s expanding the range of content shown in tweets on Twitter.com and mobile.twitter.com. Read this article for a breakdown, as well as a highlight of some specific brands that are partnering with Twitter for this launch, including <a href="https://twitter.com/bet"><span style="color: #1c39f6; text-decoration: underline;">BET</span></a> and <a href="https://twitter.com/nytimes/"><span style="color: #1c39f6; text-decoration: underline;"><i>The New York Times</i></span></a>, to name a few.</div>
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<b>Metrics</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.socialmediaexaminer.com/google-analytics-social-reports/"><b>Social Media Examiner</b></a></span><b>: How to Use the New Google Analytics Social Reporting Tool</b></div>
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At GFM we’re big fans of <a href="http://www.google.com/analytics/"><span style="color: #1c39f6; text-decoration: underline;">Google Analytics</span></a>, particularly as it relates to measuring how social platforms are driving traffic to company websites. Google recently introduced some new social media reporting tools and this article does a good job breaking down the new options, including graphic illustrations in many cases.</div>
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<b>Pinterest</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.digiday.com/brands/5-brands-that-get-pinterest/"><b>Digiday</b></a></span><b>: 5 Brands That Get Pinterest</b></div>
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As brands try to figure out how to best leverage Pinterest, there are a number who have already hit the ball out of the park including <a href="http://pinterest.com/sephora/"><span style="color: #1c39f6; text-decoration: underline;">Sephora</span></a> and <a href="http://pinterest.com/gap/"><span style="color: #1c39f6; text-decoration: underline;">Gap</span></a>. This article highlights a few favorites, and while you’re in Pinterest mode, don’t forget to follow <a href="http://pinterest.com/groundfloorpr/"><span style="color: #1c39f6; text-decoration: underline;">GFM</span></a>!</div>
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<b>Case Studies</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.briansolis.com/2012/06/inside-look-how-the-boston-celtics-win-in-social-media/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed"><b>BrianSolis.com</b></a></span><b>: How the Boston Celtics Win in Social Media and Digital</b></div>
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Their season on the court may have come to an end, but the Boston Celtics continue to rack up points in social media and intend to keep the momentum going. Read this Q&A for insight into how a small social media team wins big with fans.</div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.healthcarecommunication.com/Main/Articles/8968.aspx"><b>Ragan’s Health Care Communication News</b></a></span><b>: Runner’s World Gains 100,000 Followers in 100 Days</b></div>
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With more than 325,000 followers, <a href="http://twitter.com/runnersworld"><span style="color: #1c39f6; text-decoration: underline;">@RunnersWorld</span></a> is setting a pace that many other companies would like to follow. Read this article to learn more about how the magazine listened carefully to get to know its audience and then tested various strategies to find the right cadence and content to resonate with its followers.</div>Carissahttp://www.blogger.com/profile/06587346327923541234noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-19098913301488410712012-06-15T09:28:00.000-06:002012-06-15T09:28:41.842-06:00Four Steps for Hosting a Successful Twitter Chat<div class="separator" style="clear: both; text-align: center;">
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“Let’s host a Twitter chat!” A phrase uttered in hundreds of
PR and marketing meetings daily across the country. But then you actually get
the green light – now what?<o:p></o:p></div>
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<br /></div>
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There seems to be a Twitter chat for everything these days,
and in my personal experience, if you’ve tried to participate in one but found
it frustrating, it can be hard to go back. Yet when executed thoughtfully and
transparently around a topic that really matters to your audiences – not your
advertisers – a special thing can happen. A few dozen to a few hundred people
are suddenly connected from all parts of the country (and potentially, globe),
bonding with newfound comrades over shared tips, personal experiences,
challenges, fears, and hopes. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
GroundFloor Media was recently lucky enough to partner with <a href="https://twitter.com/#!/amnichols">Anne Marie Nichols</a> of <a href="http://www.thismamacooks.com/">This Mama Cooks</a> and Andrea Rouge from <a href="http://cookingmatters.org/cooking-matters-colorado/">Cooking Matters
Colorado</a> to execute <a href="http://movement.livewellcolorado.org/">LiveWell
Colorado’s</a> (a GFM client) <a href="http://movement.livewellcolorado.org/join_the_movement/tweet_chat/">first-ever
Twitter chat</a>. LiveWell Colorado is a nonprofit dedicated to preventing
obesity through healthy eating and active living, so there were naturally a
wealth of chat topics we could pursue. But we finally narrowed it done to
“eating healthy on a budget.” <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The chat was held late in the evening to accommodate our
primary audience of moms, who often hop online once the little ones are down in
order to catch up on work, personal reading and social media interactions. We
had a blast throughout the hour-long chat and are eager to share a few key tips
for hosting a successful Twitter chat of your own!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b>Plan! And
then plan some more.</b> Twitter is a real-time platform, but it is very
obvious if a chat host is not well prepped and organized before things begin.
Know what questions you are going to ask, and in what cadence, and have plenty
of thought starters and interesting facts at the ready to move the conversation
if things slow down. <o:p></o:p></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b>Pick your
#hashtag wisely.</b> It probably goes without saying these days, but make sure your
hashtag isn’t so long that it compromises Twitter’s 140-character space limits.
And don’t hijack a hashtag or use one that is so obscure that people who may
have otherwise stumbled onto the chat by chance are confused by its meaning. (you
can link to article on hashtags… for choosing or searching)<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b>Partner
with experts.</b> For nearly every topic you can imagine, there are dozens of credible
experts who posses a notable Twitter following and are open to conversations
about partnering for a chat. Just like with traditional PR, having a
third-party expert in a formal chat role helps endorse your brand, expand your
outreach and can go a long way to building relevance with new customers and
followers. <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b>Have fun!</b>
The cost of most chats is very minimal and, in many cases, only equivalent to time
involved. Therefore, unlike a major ad spend or blogger campaign, you can have
fun and try some new things, test emerging messaging and let your true
brand/organizational culture shine through. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Twitter chats are not the place for a hard sell, but rather
a concentrated moment in time to interact person-to-person with your community.
Thank them. Celebrate them. Reward them. If you build a community that is
willing to sit down and take 30 – 60 minutes out of their hectic day to talk
with you and your community, you’ve already won. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><i>We’d love to hear from you about Twitter chats as well! Have you hosted
or participated in one? What did you like or dislike, and do you see them as a
viable tool within a strategic communications plan for brands and
organizations? <o:p></o:p></i></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>~Alexis Anderson<o:p></o:p></i></div>
<!--EndFragment--><br />LChttp://www.blogger.com/profile/10370268835052380223noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-79448657129308539942012-06-13T15:19:00.001-06:002012-06-13T15:31:00.942-06:00One Last Push!The Social Madness Competition is quickly coming to a
close and we need your help! For every vote GFM receives, we will donate $1 to
help provide food to kids in need through the <a href="http://www.foodbankrockies.org/site/PageServer?pagename=About_How_We_Help" target="_blank">Food Bank of the Rockies</a>.<br />
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqyVz3ryMdqwE-m8XBAvDFWPlX33sBuPe7JbiVc7xNhq8VNtZ5Nb0jF3FjgMhlnbDY5F6TJQ7gYVkME06r3mrBMtjc50gQh-k67g0iGCdgsaM9Z3x3R4TXFSo1v9x-GUfZ2R2hYA/s1600/three.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqyVz3ryMdqwE-m8XBAvDFWPlX33sBuPe7JbiVc7xNhq8VNtZ5Nb0jF3FjgMhlnbDY5F6TJQ7gYVkME06r3mrBMtjc50gQh-k67g0iGCdgsaM9Z3x3R4TXFSo1v9x-GUfZ2R2hYA/s200/three.jpg" width="150" /></a>Currently, we’re in 16<sup>th</sup> place but need to place
in the top 8 to stay in the game.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In just <b>three clicks</b>, you’ll make a huge difference – so if
you haven’t already, PLEASE:</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>1) <a href="http://www.bizjournals.com/denver/exclusives/socialmadness" target="_blank">VOTE FOR US HERE</a></b></div>
<div class="MsoNormal">
<b>2) <a href="https://www.facebook.com/groundfloormedia?ref=ts" target="_blank">"Like" us on Facebook</a></b></div>
<div class="MsoNormal">
<b>3) Follow us on <a href="https://twitter.com/#!/GroundFloorPR" target="_blank">Twitter</a> and <a href="http://www.linkedin.com/company/groundfloor-media" target="_blank">LinkedIn</a></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Thank you from the entire GFM family for your support!<o:p></o:p></div>LChttp://www.blogger.com/profile/10370268835052380223noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-55653470609152319342012-06-08T16:26:00.001-06:002012-06-08T16:26:38.630-06:00What We're Reading - Week of June 4, 2012<br />
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td class="td1" valign="middle">
<div class="p1">
While last week's <a href="http://r20.rs6.net/tn.jsp?e=001btUNlwPlPH0zaHaiO6SrsBTSQC-PRQ1rTO6yeYV8miqipXlorhMR92nGhC9qlwnxy6aTXULwzr75au3fJfFK63g6hxNBIvNt4jpK9rTeIihwK05ONafYiM9rioUjhiSL7NlF-Bh3Ym7DB5yBTNQO1YXFHr6BXdwQ_khqy7yTAv0qY9yNRCeamturoaYLc8jur0eUDBst2bY="><span class="s1">What We're Reading</span></a> compilation was pretty focused and included a number of big announcements from the likes of <a href="http://r20.rs6.net/tn.jsp?e=001btUNlwPlPH2t4r2OGaAzxZdKaoDVokL2ezy9RDXPjmLu-8faPOU7BrWs6MEwDjp7JGHEnk5_7KCSI_JTrgrh18-tmWFI18n8hPdXCXTjt8GSEALusGjkrZ-_UEqJEqcVJ4j0CurmO9i5SAhDmERMRKkQN2BOws9-5Hwc7UGpvHKF3kV9-WYngO0uBZiirYjVyFJOhLjlLke6dMu6fc3erITxn6PjSNzQLf6xu6IPK7ve0TADVNk7d-eU6MHgRIvjQLnhMR-oUPWTbmTJNvvT_Q=="><span class="s1">Facebook</span></a> and <a href="http://r20.rs6.net/tn.jsp?e=001btUNlwPlPH2rksGNCZe_WKodo9FKQy89IWdi-TeHGfwpcVRWdIzigHvktU8SP4wb0u5l8kC-nlC5Z0sWSFuL7TBTxNBsm2QGH947vortLg-Asv_sYHFcH_pnsJGY3NbUuMUWUVNzCVYLLB57k9cuPEBRjMiw3MX6QeqhldmkMs4lTzRtxgy4lA=="><span class="s1">Google</span></a>, this week's roundup seems like more of a grab bag filled with "news you can use."</div>
<div class="p1">
<br /></div>
<div class="p1">
From a tour of the newly redesigned Foursquare app to a reminder about the importance of regularly updating passwords (<a href="http://r20.rs6.net/tn.jsp?e=001btUNlwPlPH3Oaqi-pOeQP_vE0Ft8iaWfn0aqrENm8YkLChrsI9UiTSDHq5s_CLHiQUF2c07OJbwBwm0SSqsgFRy7x-jqbzEhI5plu7jfdMA="><span class="s1">click here</span></a> to see if your LinkedIn profile was hacked this week...), we hope you find our wrap-up to be useful. We've got tips to building your social media community, and some new research that shows QR codes may be on the rise. If you stop by LinkedIn to update your resume (see 9 hot skills below!), don't forget to <a href="http://r20.rs6.net/tn.jsp?e=001btUNlwPlPH23QIT8ZXJWp99do-7iRaDgW7ry2w0FbAFUZpM5qAVHYDGdJbiKkLa4e6882UkvaciWLrAVCuKOEn3EqQn2OL8AUFgwByZR6wVjlbBjxwI8ZLEvW96-AcnBoz-VZQTX8UDN6XoQeNisYw=="><span class="s1">follow GFM</span></a> while you're there.</div>
<div class="p1">
<br /></div>
<div class="p2">
<b>Engagement</b></div>
<div class="p3">
<br /></div>
<div class="p1">
<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001btUNlwPlPH2cqUwk2vzFUjIaDkZyi6oD3QDM0xUKAXZnQKs1_nGp_7AmDoc3t0gBBj0YnAvXCq3FejmQVrnXtpaLEKu6OKdmgj9mJugsClz9Bmas0o61EzqJnMHFf8BeyIrfQ5FgM8xaZh9ePjpQ3pvVN-r3rXB709K0ULEnOFq_z6_AnMxyEhHYu6U7KdFVa-4m1jRG6WJFzq6muV1xCVEg1PPo7icXPFK0VUxi9IeYQT4J71VMQtSq5OrtBv9zUQ9_wnjRNz0="><b>SmartBlog on Social Media</b></a></span>: <b>7 Keys to Building Social Media Community</b></div>
<div class="p1">
At GFM, we're big advocates for bringing personality into your social media outlets, which makes us love this quote, "No one wants to hang out with a logo." Read about this and other smart tips to apply to your social media channels in this helpful article.</div>
<div class="p1">
<br /></div>
<div class="p2">
<b>LinkedIn</b></div>
<div class="p3">
<br /></div>
<div class="p1">
<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001btUNlwPlPH2feMWw4QViS8qhFLMsJIWJr3DNPSYm6pex1ecmu0-C4wlvnENms3uKwM-KymRQw4VX7ohd0NgWde_xPQSxZuwoqZjiB0rsECAQxmTYZROVj3NjPMCNXbZIZethk9PLOnBDPpUcyu_JT5IMDcq0S16Q5gvzCldelEDrT6WgdFRKVQ=="><b>SocialTimes</b></a></span>: <b>9 Hot Skills That Are Trending on LinkedIn</b></div>
<div class="p1">
Chances are if you're reading this blog, you're already a social media power user, but when is the last time you updated your LinkedIn profile to reflect your skills? This article reminds us of the value of LinkedIn and shares some key phrases social media junkies are using to advertise their skills.</div>
<div class="p1">
<br /></div>
<div class="p2">
<b>QR Codes</b></div>
<div class="p3">
<br /></div>
<div class="p1">
<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001btUNlwPlPH1UnX5qOPzTObRuNIUztBX2ECARnCJbdYrFzJbr6prWR_1xr7mJ4P6iDoYxkPCfxpqckPJ0pwu-EqaxkNPdPSvSHB-663b6sfyLRxV3plUXnna9INPkRnLwLtyq0xywEEu7MEGBiRiwTsCbG1XCbTXO"><b>Digiday</b></a></span>: <b>Are QR Codes Undervalued?</b></div>
<div class="p1">
It seems the jury is still out on whether QR codes are an effective marketing tool. But, new research shows 86% of marketers plan to use QR codes in 2012 and one QR code company reports a 157% increase in scans from a year ago. Could Coke, Taco Bell and HP be on to something? Read this article for more.</div>
<div class="p1">
<br /></div>
<div class="p2">
<b>Foursquare</b></div>
<div class="p3">
<br /></div>
<div class="p1">
<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001btUNlwPlPH1KTAmmTKKf3JhUYXBEoH3rDGkvA_2cKHDCyEwR1TrOV1wu6Iq9SPjWBGA49gTqy2gzFEM0QCyGwnUWg2ZqF418xon5xVPfbjKeR4o2m5Vg7Ou3pnyEFOhPIo1o8uThtdxTG4wTQs8SP82a_CVLNP03GM07mVL3uf5QKG6y_6NhEa1IAPIYmE9MFup3O02Efy9asfJmoeYmqLxgD4f8If-T3PvPMy50IO0="><b>New York Times</b></a></span>: <b>A Tour of Foursquare's Redesigned App</b></div>
<div class="p1">
In an effort to better compete with Yelp and other similar apps, Foursquare announced a redesign of its popular app that now allows users to easily look up menus, get directions, call to make a reservation, or "Explore" options nearby. This article provides a good overview of the new offering.</div>
<div class="p1">
<br /></div>
<div class="p2">
<b>Infographics</b></div>
<div class="p3">
<br /></div>
<div class="p1">
<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001btUNlwPlPH0UKJ7YiT37fW1FtzrKL03M4VVKv8XbB2sTfCNttqmN07XgArlOIZuLs7U9VskB2DS9QQyLxs7I4aFT6q4LGVRqkiuWtH1VFMF75yLWXwZeO-e7eOW2XSVtg52FZaMjTW2Sz3tNdbr0u88ZfOL2x1mHMoi73MMgMyw0L1qzcCeBI4huXQ1iSnKKn6g-MGe9Uzl08gFVXkjXvg=="><b>Ishmael's Corner</b></a></span>: <b>Visual Storytelling Makes Sense of Complexity</b></div>
<div class="p1">
Infographics are certainly enjoying a heyday and in certain cases they're a great option to put a complex story into a format that is easy to digest. Done well, an infographic can draw audiences that might otherwise shun your story in to learn more. This blog post provides a great example of a compelling infographic.</div>
<div class="p1">
<br /></div>
<div class="p2">
<b>Password Security</b></div>
<div class="p3">
<br /></div>
<div class="p1">
<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001btUNlwPlPH3EaCd1uU1Tj3NOXunvIjS29MGz3B1U2eWfu1FMII_gf2XW362TRV8veQadn7Qt7eANzV4lJSVmbjgp6MH5QBd6wDjO7DR1RBeD1JaEFr0NTm4TJU7uRYpadlIvT7QpFKHzCbOAcszExJnCJfH5rMIxlqpQfJQbccY2AKDMWspiIV9Iyinpq7Gch2gg1aep4gDiPaA3mCIL0jPYKfJemT-7LLtz17fxiW2PcJmBTz3QUn0k8NQTPxqhmrHAL5cZ0IOyeZDnDhXXjny9vlYDtghP"><b>Forbes</b></a></span>:<b> With LinkedIn and eHarmony Passwords Exposed, Make Sure You're Not Using Same Password Elsewhere</b></div>
<div class="p1">
A recent study shows 40% of people use the same password for every website, putting them at risk when events like this week's password security breach with LinkedIn and eHarmony happen. This article provides a good reminder of the importance of "keeping your digital homes locked down."</div>
</td>
</tr>
</tbody>
</table>LChttp://www.blogger.com/profile/10370268835052380223noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-89413186324002416552012-06-05T13:44:00.001-06:002012-06-05T13:46:01.376-06:00Please Vote For Us!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTxvwEwe3P-emB-K3Qmm-oxptsPutgf9XIKj0ODSmDxrnt_mrU5Tk041ng3__6KbXUgKaRcAwHX0HlfiK5EGVwmrpg-LnHLipIQonWi7OrwItz_Cbbd8HorwccGVpU1S-KDzsvQA/s1600/vote.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTxvwEwe3P-emB-K3Qmm-oxptsPutgf9XIKj0ODSmDxrnt_mrU5Tk041ng3__6KbXUgKaRcAwHX0HlfiK5EGVwmrpg-LnHLipIQonWi7OrwItz_Cbbd8HorwccGVpU1S-KDzsvQA/s200/vote.png" width="200" /></a></div>
<div style="margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<span style="font-family: Arial; font-size: 11pt;"><br /></span></div>
<div style="margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<span style="font-family: Arial; font-size: 11pt;">GroundFloor Media is always up for a
challenge, so when we were invited to participate in </span><a href="http://www.bizjournals.com/socialmadness"><span style="font-family: Arial; font-size: 11pt;">Social Madness</span></a><span style="font-family: Arial; font-size: 11pt;">, a corporate media challenge that measures the best
business social media growth strategies, we couldn’t wait to join in the fun.</span></div>
<div style="margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<span style="font-family: Arial; font-size: 11pt;">The contest is pretty
straightforward:<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in; vertical-align: baseline;">
<span style="font-family: Symbol; font-size: 11pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><span style="font-family: Arial; font-size: 11pt;">GFM
is positioned in the small business category and we’re up against other
contestants that have 100 or fewer employees<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in; vertical-align: baseline;">
<span style="font-family: Symbol; font-size: 11pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><span style="font-family: Arial; font-size: 11pt;">Each
company gets points through voting, social follows and likes (through Twitter,
Facebook and LinkedIn)<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in; vertical-align: baseline;">
<span style="font-family: Symbol; font-size: 11pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><span style="font-family: Arial; font-size: 11pt;">Voting
takes place through June 18<sup>th</sup> when the top 8 companies in each
bracket will then go on to compete with other local companies.<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<span style="font-family: Arial; font-size: 11pt;">Easy enough, right? But here on the
ground floor, we like to think outside the box on ways in which we can
constantly create more value, impact, and positive awareness around a campaign.<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<span style="font-family: Arial; font-size: 11pt;"><br />
And that’s where </span><a href="http://www.foodbankrockies.org/site/PageServer?pagename=home"><span style="font-family: Arial; font-size: 11pt;">The Food Bank of The Rockies</span></a><span style="font-family: Arial; font-size: 11pt;"> comes in. For every vote, like or
follow we get, GFM has pledged to donate $1 to the </span><a href="http://www.foodbankrockies.org/site/PageServer?pagename=About_How_We_Help"><span style="font-family: Arial; font-size: 11pt;">Totes for Hope program</span></a><span style="font-family: Arial; font-size: 11pt;"> that provides backpacks full of
healthy food to children who need it over the weekend. These totes often
provide the only nutritious meals these children will have throughout their
weekends.<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<span style="font-family: Arial; font-size: 11pt;"><b>So – here’s our plea to you.</b> <b>Please
help us by doing just a few quick clicks:</b><o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<br /></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l1 level1 lfo2; text-indent: -.25in; vertical-align: baseline;">
<span style="font-family: Symbol; font-size: 11pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> <b>
</b></span></span><a href="http://www.bizjournals.com/denver/exclusives/socialmadness"><span style="font-family: Arial; font-size: 11pt;"><b>VOTE FOR US HERE</b></span></a><span style="font-family: Arial; font-size: 11pt;"><o:p></o:p></span></div>
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<br /></div>LChttp://www.blogger.com/profile/10370268835052380223noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-3180046617669589532012-06-01T13:42:00.000-06:002012-06-01T13:46:36.113-06:00What We're Reading - Week of May 28, 2012<br />
<div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;">
For a short, holiday week, we certainly returned to the office to find a lot of exciting announcements on the social media front. From the launch of <a href="https://plus.google.com/up/start/?continue=https://plus.google.com/?gpsrc%3Dogpy0%26tab%3DwX&type=st&gpcaz=a4be9b81"><span style="color: #1c39f6; text-decoration: underline;">Google+</span></a> Local to the opportunity to pay to promote <a href="http://www.facebook.com/"><span style="color: #1c39f6; text-decoration: underline;">Facebook</span></a> posts, it seems the tug-of-war between these two social media giants in particular is heating up and resulting in some exciting new offerings for communications professionals. <span style="font: normal normal normal 13px/normal Arial;">See below for some articles which provide updates since <a href="http://r20.rs6.net/tn.jsp?e=001nJ2evhYb2lA801ohDyzCylSM9dOpxRMqqafttbGCG8pTvi2G5mArVE93Xw6bkQFGwqi-ubyZ8zjQpTwllGF1DRR4tzUGfSCNtyaGE3Amgur7L5bjAw-SqtHZhrY6vaWSWKxy3lrSMTH29b-Flr2i-SR5YoujhlR6MuHDuyOZYZlTfqgLj03OI3FmxZ2lXJbQogwV2lxyKMw="><span style="text-decoration: underline;"><span class="Apple-style-span" style="color: blue;">our blog post</span></span></a><span class="Apple-style-span" style="color: #595650;"> </span>on these announcements earlier this week.</span></div>
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It can seem, sometimes, that these newest innovations are only for big brand leaders, but nonprofits are finding their place in the social media spotlight and blazing trails, too, as evidenced in the <a href="http://prsay.prsa.org/"><span style="color: #1c39f6; text-decoration: underline;">PRSAY</span></a> wrap-up article included below. And, no matter your company’s status, with the rapid rise of social media comes the potential for online-based issues. You’ll want to be sure to read the issues management post below for some sound insight. </div>
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<b>Facebook</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://mashable.com/2012/05/31/facebook-page-schedule-posts/"><b>Mashable</b></a></span><b>: Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles</b></div>
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Scheduling posts ahead of time is now an option directly within Facebook, allowing the platform to grab some share back from third-party apps like HootSuite. As well, there are now five administrator roles, allowing for pages with a bunch of admins to be more restrictive in terms of access and capabilities. </div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://blog.hubspot.com/blog/tabid/6307/bid/33077/Facebook-Rolls-Out-Promoted-Posts-to-Extend-the-Reach-of-Your-Page-s-Content-FB4Biz.aspx"><b>HubSpot Blog</b></a><b></b></span><b>: Facebook Rolls Out Promoted Posts</b></div>
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Marketers looking to gain more exposure for their organic Facebook content will be excited to learn about the new option to promote posts to their page <i>(including status updates, photos, offers, videos and questions)</i>. Facebook claims that fans spend two times more on average than non-fans, so this could be a valuable tool for the right brand.</div>
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<br /></div>
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<b>Google+</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.adweek.com/news/technology/google-places-gets-plussed-140843"><b>Adweek</b></a></span><b>: Google Places Gets Plussed; Company debuts Google+ Local</b></div>
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As of this week, when Google users click on a selected location within a Google map or search results page, they are directed to the location’s Google+ page rather than the previous Google Places page. Maximizing its acquisition of Zagat last fall, Google also now offers Zagat ratings in conjunction with the Google+ Local page. More than 80 million Places have been migrated to Google+ Local so far. Is yours one of them?</div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.onlinevideo.net/2012/05/google-hangouts-on-air-5-reasons-to-use-it-from-the-ny-times/"><b>Online Video</b></a></span><b>: 5 Reasons to Use it from the NY Times</b></div>
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Google+ Hangouts on Air is relatively new and getting quite a bit of buzz. Some of the main selling points: you can live stream to three places; create an instant social event; no special equipment needed; it offers analytics; it’s cutting edge. This article from onlinevideo.net includes a handful of embedded videos.</div>
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<b></b></div>
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<b><br /></b></div>
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<b>Nonprofits</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://prsay.prsa.org/index.php/2012/05/25/friday-five-nonprofits-plan-for-success-with-social-media/"><b>PRSAY</b></a></span><b>: Nonprofits Plan for Success with Social Media</b></div>
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This wrap-up article includes links to recent coverage in <i>Fast Company</i>, <i>The Economist</i>, Mashable and others highlighting nonprofits that have grabbed the social media bull by the horns to great reward. Whether you’re a nonprofit or a for-profit that partners with nonprofits on occasion, this is a great, inspirational read.</div>
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<b></b></div>
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<b>Issues Management</b></div>
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<span style="color: #1c39f6; text-decoration: underline;"><a href="http://www.digiday.com/brands/social-crisis-management-at-scale/"><b>Digiday</b></a></span><b>: Social Crisis Management at Scale</b></div>
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With the rise in social media, GFM has also seen a rise in the propensity for social media crises as the platforms in and of themselves provide the perfect soapbox for dissatisfied customers. This savvy article provides some current case studies alongside some tried-and-true tactics, including cultivating your brand advocates before you need them.</div>
<div>
<br /></div>Carissahttp://www.blogger.com/profile/06587346327923541234noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-19897726187356193822012-05-31T16:57:00.003-06:002012-05-31T16:57:51.961-06:00Celebrating Downtown Denver (Black-Tie Style)<div class="separator" style="clear: both; text-align: center;">
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</div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvHUaL7N1Jv5BSdK-a8XyAywDLDTniTpTh3h0QqoHQPGTzPp0ZR5HCzRfmeVz7dO0elrQ9BCElTmAc8y4IiWnBPcnYr2x7eoBqOoakUwU6DZNnUgS0Wytlw-chpP-wPA-z0bY-qQ/s1600/photo+%25281%2529.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvHUaL7N1Jv5BSdK-a8XyAywDLDTniTpTh3h0QqoHQPGTzPp0ZR5HCzRfmeVz7dO0elrQ9BCElTmAc8y4IiWnBPcnYr2x7eoBqOoakUwU6DZNnUgS0Wytlw-chpP-wPA-z0bY-qQ/s320/photo+%25281%2529.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Jeff Arnold (SlimGenics), Ramonna Robinson (GFM), and Dalyn Wertz (SlimGenics)</td></tr>
</tbody></table>
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It’s not often you get invited to a black-tie affair in
Denver, so when we received the invitation to the <a href="http://www.downtowndenver.com/" target="_blank">Downtown Denver</a> Partnership
51st Annual Awards Dinner this week, we couldn’t pass it up. <o:p></o:p></div>
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Along with our friends and colleagues from <a href="http://movement.livewellcolorado.org/" target="_blank">LiveWell Colorado</a>,
<a href="https://www.bellco.org/" target="_blank">Bellco</a>, <a href="http://www.seniorwish.org/" target="_blank">Jeremy Bloom's Wish of a Lifetime</a> and <a href="http://www.slimgenics.com/" target="_blank">SlimGenics</a>, we arrived at the
Hyatt Regency Denver – Colorado Convention Center in our best garb to
congratulate the six winners of the Downtown Denver awards this year:<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmlEVx3RnEWLGh3eNd52IYn37L10Romj66cNEaRIIqaWsJcB_hyphenhyphenRhh0cwZximCrM41zoU_4xgjOgNFW3QhawnZ8Eh-A2I8C_zytS8uoslmDY5eqkgQF9xaOdDLjz3-PPfxWeG-8g/s1600/photo+(3).JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmlEVx3RnEWLGh3eNd52IYn37L10Romj66cNEaRIIqaWsJcB_hyphenhyphenRhh0cwZximCrM41zoU_4xgjOgNFW3QhawnZ8Eh-A2I8C_zytS8uoslmDY5eqkgQF9xaOdDLjz3-PPfxWeG-8g/s200/photo+(3).JPG" width="149" /></a></div>
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<br /></div>
<div class="MsoNormal">
• <a href="http://clyffordstillmuseum.org/" target="_blank">The Clyfford Still Museum</a>, for fulfilling the selection of
Denver as the beneficiary of the Still estate<o:p></o:p></div>
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<br /></div>
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• <a href="http://www.denvergov.org/Projects/1DStreetsandPublicWorks/14thStreetSidewalkStreetscape/tabid/437297/Default.aspx" target="_blank">The 14th Street project</a>, for completing an extensive
streetscape leveraging a public/private partnership<o:p></o:p></div>
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<br /></div>
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• <a href="http://www.denverpost.com/business/ci_19915743" target="_blank">1099 Osage</a>, for maintaining the economic and cultural
diversity of the La Alma-Lincoln Park neighborhood<o:p></o:p></div>
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<br /></div>
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•<a href="http://www.historycolorado.org/museums/history-colorado-center" target="_blank"> The History Colorado Center</a>, for building a
state-of-the-art museum on an underused block<o:p></o:p></div>
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<br /></div>
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•<a href="http://www.denverpavilions.com/" target="_blank"> Denver Pavilions</a>, for securing the first H&M flagship
store in Colorado<o:p></o:p></div>
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<br /></div>
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• <a href="http://www.usaprocyclingchallenge.com/" target="_blank">USA Pro Cycling Challenge</a>, for the last stage of one of
the largest cycling events in U.S. history<o:p></o:p></div>
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<br /></div>
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It was a fantastic night catching up with so many
individuals dedicated to making Denver a more culturally rich, prosperous and
welcoming community, and we left inspired and grateful to live in the Mile High
City.</div>
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<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Did we mention the petite chocolate s’mores cake dessert was
absolutely <i>to die for</i>?</div>
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<br /></div>
<!--EndFragment-->LChttp://www.blogger.com/profile/10370268835052380223noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-71732729468774031842012-05-30T15:14:00.000-06:002012-05-30T15:14:31.294-06:00Wednesday Social Media Headlines from Google+ and FacebookSometimes we just can’t wait until Friday to share big social media headlines from the week. Today our office has been buzzing about the launch of Google+ Local Pages and a new monetization and reach paid strategy from Facebook that offers admins the chance to pay money to have a post pushed to more people. <br />
<br />
<ul>
<li><a href="http://googleblog.blogspot.com/2012/05/localnow-with-dash-of-zagat-and.html">Official Google Blog</a> - Local—now with a dash of Zagat and a sprinkle of Google+</li>
<li><a href="http://techland.time.com/2012/05/30/facebook-now-letting-users-pay-to-promote-their-posts/">TIME Techland</a> - Facebook Now Letting Users Pay to Promote Their Posts</li>
</ul>
<br />
Google+ may continue to feel like a ghost town, but the folks behind it will not back down to the critics. With the launch of Google+ Local, SEO teams are clearing their schedules to make sure keyword and optimization strategies take into account this powerful new aggregation tool. Business owners must, more than ever, pay close attention to consumer-driven reviews as Zagat is deeply integrated with the rank and scoring of local businesses, in addition to reviews from people in your circles. <br /><br />Back in February, TechCrunch reported that <a href="http://techcrunch.com/2012/02/29/facebook-post-reach-16-friends/">only 16 percent of posts reach Facebook brand page followers</a>. Ouch. Now TIME Techland is reporting (and we’ve seen the rollout on several pages we’re admins for, but not all) that you can pay a fee to have your status update post reach more people. For example, as an admin on the GroundFloor Media page, I can pay $5 to reach 500 of our 930 followers or $10 to reach 600 fans. A screenshot of this option is below. <br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNH78hBxt5uQseDeZQNYmLAnGN5dCvL3arXUXk3QZwcBG_-YEFcF-CfrAGRQVGwbUwjW7t_v_O0PgtSa9p2m9l0NeG0V-kxtRAQPaTicnRXNSBRitxVA7BWDAQrj_X3RCZi_xlLw/s1600/Screen+shot+2012-05-30+at+2.31.16+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="229" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNH78hBxt5uQseDeZQNYmLAnGN5dCvL3arXUXk3QZwcBG_-YEFcF-CfrAGRQVGwbUwjW7t_v_O0PgtSa9p2m9l0NeG0V-kxtRAQPaTicnRXNSBRitxVA7BWDAQrj_X3RCZi_xlLw/s320/Screen+shot+2012-05-30+at+2.31.16+PM.png" width="320" /></a></div>
It’s hard to tell this early in the game what investment in Facebook’s paid promotion option brands should be making, and what the ROI will be for those payments. But admins of brand pages should keep a close eye on the news from Facebook over the next few days, especially if they have a big promotional push coming up and limited budget to spread the word through other more traditional social advertising channels. <br /><br /><i>What else are you reading about these two announcements? </i><br /><br />~AlexisAlexis Anzalone Andersonhttp://www.blogger.com/profile/17865013117659834155noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-67125914931282579152012-05-25T14:27:00.000-06:002012-05-25T14:30:20.812-06:00What We're Reading - Week of May 21, 2012<br />
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td class="td1" valign="middle"><div class="p1">
This week's "What We're Reading" is all about utility. It's not just enough to have a social network where you can converse with your friends. Now, these online channels are coming out with much-needed extensions to their basic services to allow users to connect in much more visual ways, like Facebook's new camera app and Google+'s push to engage photographers with their high quality image sharing app.</div>
<div class="p1">
<br /></div>
<div class="p1">
Will these apps take-off and find their way to the "Top Ten" lists of super users? Only time will tell, but here at GFM, any updates to photosharing tools is much appreciated as we head into summer vacations where lots of pics will be taken and shared with family and friends through our social networks.</div>
<div class="p1">
<br /></div>
<div class="p2">
<b>Blogger Outreach</b></div>
<div class="p3">
<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001peEPi6uvrNd4GIL7ltaAp_Bu_5af__NJmHeFPj1opFbT0Gzr5h-2yGu1X1DSnhucltxSSDgoD0cMzBhd9rZR6g5XIVu2NmbBJBeWJzUwGsqzjfmTgWdM155zHuY57uxCb5o0L78tbrxPL4Ovm952bNQTUCv5-o7HKncQlgPhVxv-E8uZ-dO_2ZZF0b63scoz99Ca6TjG34lh2cm98zkSug=="><b>Social Media Explorer</b></a></span>: <b>5 Ways To Measure Blog Outreach ROI</b></div>
<div class="p1">
There's a common perception that the ROI of blog outreach is hard to track, but in fact - it's easier than many think. Here are five great strategies to measure blog outreach ROI and it starts with what GFM holds as a critical first step: setting upfront ROI goals.</div>
<div class="p1">
<br /></div>
<div class="p2">
<b>Facebook</b></div>
<div class="p3">
<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001peEPi6uvrNe7nfocC8mo1Zyb44Q6sel3S5ob8uiuxpxSvXd8bpEoaPiN8-SJz-37tXxObi2RfQrFvlPO4zWI8TqihyO8z3wFrsObisZc166SMpgAvJ-ruZ-eeeO90Gp_iO_xOqSXCXAZN13lRNPd0ilS-PZnBVkF25XxHa5lu5JlqTm-RZ6ZXAyK8fuUi593kXZIzP7hVUY8_G3Po1ytsA=="><b>Inside Facebook</b></a></span>: <b>Facebook to increase profile picture size for pages</b></div>
<div class="p1">
Facebook increased the size of profile pictures for business and fan profiles. If your page has a distinct image for the profile photo, not much will change for your account, but page owners that incorporate the profile picture into the cover photo should be aware that the change could affect their designs.</div>
<div class="p1">
<br /></div>
<div class="p1">
<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001peEPi6uvrNf-82ZqsRbuKi2GevZvjtfexSyV68YUJfXVI7mTSg47wjFFn-r5rwjK3R52lEJQOniDIdL6lfoBZz4VhC8PEH8p5HOzQy-jI-88MKqKwygpaAf3taYu6WZVGbu40pHHJwTVFlPas9DzIl4jZtTFYcV5I5V5WKIADd9bT2ZS59WvqA=="><b>The Verge</b></a></span>: <b>Facebook Camera for iPhone</b></div>
<div class="p1">
As if Facebook hasn't been in the news enough this past week, the company has also recently announced the new app, Facebook Camera for iPhone. The app is getting fantastic reviews and it's not surprising why - we couldn't be happier that there's finally a simple way to take, tag and upload a huge batch of photos all at once (and not painfully one-by-one as it used to be).</div>
<div class="p1">
<br /></div>
<div class="p2">
<b>Google+</b></div>
<div class="p3">
<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001peEPi6uvrNc3L4fxB0iFUNgo4L_lRcn2GJGzdZOQyxEUk2tjrX42SFr4d-hyRUswmTfggdbulvyDCS7HxACVBycvha82_F3Y-sxHSjawMRpFmHFtShAJVJeAGWxR1LSEFKvhEzhvetrR3aaMPRO2c2VxmlD_QOdT1M7RAvNnXSLO25fWu87CBA=="><b>Venture Beat</b></a></span>: <b>Google Wants to Be Your New Flickr</b></div>
<div class="p1">
Google+ is now targeting photographers with its new iPhone app that allows for full-size images. One huge perk is that the lightbox showcasing images does not currently display distracting ads. Knowing that <a href="http://r20.rs6.net/tn.jsp?e=001peEPi6uvrNfVxjtVFhzfq4qgyX-zyd_mGnL9OSFFpeHVXDAu1LOxUhz0p_U9tJPamfGl0P0ZG_5HKqhXSq2QrKUX_YCIU_r1LnM1TdUgAER6dhVreS3LHZ9AfSJkz7mz1NnjIzxdsvE1I6Q0FPKKBRIxe9NkCq7l"><span class="s1">96 percent of Google's revenue comes from advertising</span></a>, who knows how long this break from ads will last and if the app will finally give Google+ the leg-up it needs.</div>
<div class="p1">
<br /></div>
<div class="p2">
<b>QR Codes</b></div>
<div class="p3">
<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001peEPi6uvrNcI-Gp_cRiphPsLfqVjQ5Q0tp2Xg2G0YoURfQqjChUcvotkb6Gzroc9U8075JF3SN8e_KRSCaAmWZYl1GKQgJT_l8CNUb1VV_MK_jH6I2JMATbYKJCSLPsBxgJC15uCuKLqevfS6QFCBQ=="><b>Ragan</b></a></span>: <b>QR Codes Help Commuters Find Dinnertime Recipes</b></div>
<div class="p1">
We're an office full of foodies with many of us constantly searching for the next great recipe. That's why Allrecipes new campaign that uses QR code ads that people can scan with their phones to get recipes for dinner is making us ask, "Why didn't we think of that?" Right now, the campaign is only running in LA, but we predict this could take off into other markets come summer.</div>
</td>
</tr>
</tbody>
</table>LChttp://www.blogger.com/profile/10370268835052380223noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-60702847617566514112012-05-18T13:31:00.000-06:002012-05-18T13:31:44.427-06:00What We're Reading - Week of May 14, 2012<br />
<table cellpadding="0" cellspacing="0" class="t1">
<tbody>
<tr>
<td class="td1" valign="middle"><div class="p1">
<br /></div>
</td>
</tr>
</tbody>
</table>
<br />
<table cellpadding="0" cellspacing="0" class="t1"><tbody>
<tr><td class="td2" valign="middle"><div class="p3">
The theme of this week's "What We're Reading" email is something we talk about nearly every day at GFM: being human. It sounds simple, but many brands seem to miss the boat, or try to find ways around the human aspect of social media, and it's typically easy for your customers to see through it.</div>
<div class="p3">
<br /></div>
<div class="p3">
From Google rolling out new ways to help you find what you're looking for, to creative uses of Facebook Timeline and tips for commenting and responding in a crisis - authenticity, transparency, understanding your audience and speaking <i>with</i> them (not <i>at</i> them) are how brands find consistent success with social media.</div>
<div class="p3">
<br /></div>
<div class="p4">
<b>New Google Features</b></div>
<div class="p3">
<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001Xh9tVnRvyuRbx1NZE1lrG9a2oS4QNgMp-T2q5NTUFCbHAzQr2g1gYlGb_jJwFedACkba4iaxsFro6hxyOe5tfhlI0rpQpDdwUkyJgtSBqDGbKY7KNUOoyMQSCBNM0GxtLf-k9zBuA5dsmGIxKxQft2-vY8hBQIC9zFx_XfdLTcPPlA4xAk40C9CM9Be6Z4vd%22%20%5Co%20%22GoogleBlog%22%20%5Ct%20%22_blank"><b>GoogleBlog</b></a></span>: <b>Introducing the New Knowledge Graph</b></div>
<div class="p3">
Google has always been about finding ways to deliver exactly what you're looking for, and it looks like they've taken another step in that direction with "Knowledge Graph." The video included in the link above describes the new feature well - and we like what we're seeing (and finding).</div>
<div class="p3">
<br /></div>
<div class="p4">
<b>Facebook</b></div>
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<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001Xh9tVnRvyuQde5vf5UXi00pz-qb76_SWDIYIvXJVvNyGYOkujiswDOBmMEwVV1T0uMqIQjJTSj9wGOjNVRBMniErLzQA9NtAoazWviP49O64CT9P9H1Dp3P6eMkL0NOtm1OvsZpt4CE-pFRaB1QD8hP2rmSyV-Rf2c9HtP1kLvM=%22%20%5Co%20%22Mashable%22%20%5Ct%20%22_blank"><b>Mashable</b></a></span>: <b>Facebook Timeline: 9 Best Practices for Brands</b></div>
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Taking advantage of new customization opportunities, capitalizing on the cover photo and telling your company's story through milestones are just a few ways you can power-up your brand's Facebook page. Unlike some, GFM actually enjoys Facebook's move to Timeline - and these 9 best practices are exactly why we "like" it.</div>
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<b>Analytics and ROI</b></div>
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<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001Xh9tVnRvyuStPu_scf5aqBQgqvHVq9aTBjallO1ktGccEEf3ka4q9C0z8F-v_f0yxGiAxiMuLLHFUnpy32MQ5OZw4bnFo194fEnRB46_Sn37qUJ0JuRtc13X38YiM3XLCJtnsF03qlQzrQbEDy4b88yh1zwvW-sWW1IAlmVkoX7JavizAy7YJ8s2WlkMmnj2MBGREXvf4Pk=%22%20%5Co%20%22SmartBlog%22%20%5Ct%20%22_blank"><b>SmartBlog</b></a></span>: <b>The Value of Social Media Customers</b></div>
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Everyone in the digital marketing industry would love to be able to put an accurate price tag on things such as "likes," @replies and repins. This blog post is specific to the food and beverage industry - but we enjoy the process and thought that went into monetizing users on various platforms (note the <a href="http://r20.rs6.net/tn.jsp?e=001Xh9tVnRvyuQ6Y2taUzFqCMqtdCiRVIKvMfC1FWnNwWw-zjYuBsD-oh-4UHis-5gsW88byiD1qgpbp1KvjFeBRQCdNx37pRFgE9JxEZ_2l0vdTf3zSciAQEyENB6jY5HLJp0l6EU-oTHEREyOiIvBGqwW759T0AmvWAtFOnjFULPi2Zv9W_wv-g==%22%20%5Co%20%22What%20is%20Social%20Data%20Worth%22%20%5Ct%20%22_blank"><span class="s1">"What is Social Data Worth"</span></a> link within this post as well).</div>
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<b>Social Strategy</b></div>
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<span class="s1"><a href="http://r20.rs6.net/tn.jsp?e=001Xh9tVnRvyuR0Ed_qPcdskli0VEjM3z6uoTpO4YxLlsHPI9q1k4uvZS_tOX89KLgbONpBMa5lGA8UQAbBR2zXzodunudt_ih2xyNxU_5VnkLQ5eJgo1ITvntLe0B4RSsEA0BGFokoBzDu4UHtzwC_9w==%22%20%5Co%20%22Ragan's%22%20%5Ct%20%22_blank"><b>Ragan's</b></a></span>: <b>10 Surefire Ways to Fail at Twitter</b></div>
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Sure, this blog is written specific to Twitter, but we believe a majority of these tips should be the driving force behind your entire social approach. Social media isn't a plug and play channel for marketing and communications. It takes time, thought, strategy, and most important: a human voice who converses with (not at) the larger community.</div>
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~ GFM Social Media team</div>
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<br />Kristinahttp://www.blogger.com/profile/15313101040742133432noreply@blogger.com0tag:blogger.com,1999:blog-30530565.post-9458881493999618252012-05-18T12:44:00.000-06:002012-05-18T12:44:04.744-06:00A Great Day with Colfax Community NetworkAs part of GFM's Get Giving initiative, the GFM team recently got to spend the afternoon volunteering with Colfax Community Network (CCN) - which advocates for and works on behalf of children and families residing in low-income, transient housing (primarily residential motels) along Colfax Avenue. We spent the afternoon with the kids in CCN's after school program - helping with homework, playing in the park, enjoying snack time and sharing what we are grateful for in the Gratitude Circle. In this video, GFM's Amanda Brannum and Carrie Odberg share highlights from the day. If you like what you hear, CCN is always in need of volunteers - to learn more, check out their <a href="http://www.colfaxcommunitynetwork.org/" target="_blank">website</a> and/or <a href="http://www.facebook.com/colfaxcommunity" target="_blank">Facebook page</a>. <br />
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<iframe width="560" height="315" src="http://www.youtube.com/embed/xlcrPHiHnDQ" frameborder="0" allowfullscreen></iframe>Amandahttp://www.blogger.com/profile/01837750770864375676noreply@blogger.com0