skip to main | skip to sidebar
Logo
  • Meet GFM
  • Expertise
  • Portfolio
  • Buzz
  • Toolbox
  • Blog
  • Crisis Blog
  • Contact Us

Tuesday, February 03, 2009

The Worst Invention – Ever

I got a new computer last week, and I had to reset all of my settings in the Office programs, such as the color of my calendar and which side the e-mail preview box shows up on, etc. I’m sure you’ve all felt that pain.

Having not personalized all of the settings yet, I was reminded of the worst invention ever – the little box that pops up on the bottom right-hand side of the monitor when you have a new e-mail. You know the one, and if you’re like me, you turn it off. If you’re not like me, you leave it on and are distracted every time a new e-mail comes into your inbox. For me, that would be more than 200 times per day on average. No wonder so many people complain about their lack of time in the day when they are overcome with new e-mail messages.

This reminds me of one of my favorite concepts that I’ve come across in recent years – “
inbox zero.” Here are a few tips I’ve picked up from inbox zero posts (http://www.43folders.com/izero).

- The only way an email will ever get out of your life (and out of your worrying brain) is to either deal with it or get rid of it. If you’re planning to do anything in-between, you should have an explicit understanding of why you’re doing so. Any idea which one of these is a particularly sh%#ty idea? Touch everything once whenever possible, but even if you’re busy, take the extra 2 seconds to consider whether this really has any place in your life. If not, just punt it.
Article of Faith #5: “Lying to yourself doesn’t empty an inbox.”
- Seriously: is this an email you are ever going to respond to? If it’s more than a week or two old, either answer it or delete it now.
- When you check your email and find yourself groaning “Ugh, this again?” consider creating a filter.
- Limit the number of times you check for and then scan new email throughout each day. An email auto-check set for every minute means 60 potential distractions every hour, or almost 500 per day. Look back at a week of your emails and ask yourself: how many distractions was that really worth? How much crucial, instantly actionable email did I receive to make it worth shifting my attention over 2000 times?

I hope some of these tips help all of you busy communicators out there. Now go turn that e-mail notification box off!


Posted by Anonymous at 11:32 AM
The Worst Invention – Ever
I got a new computer last week, and I had to reset all of my settings in the Office programs, such as the color of my calendar and which side the e-mail preview box shows up on, etc. I’m sure you’ve all felt that pain.

Having not personalized all of the settings yet, I was reminded of the worst invention ever – the little box that pops up on the bottom right-hand side of the monitor when you have a new e-mail. You know the one, and if you’re like me, you turn it off. If you’re not like me, you leave it on and are distracted every time a new e-mail comes into your inbox. For me, that would be more than 200 times per day on average. No wonder so many people complain about their lack of time in the day when they are overcome with new e-mail messages.

This reminds me of one of my favorite concepts that I’ve come across in recent years – “
inbox zero.” Here are a few tips I’ve picked up from inbox zero posts (http://www.43folders.com/izero).

- The only way an email will ever get out of your life (and out of your worrying brain) is to either deal with it or get rid of it. If you’re planning to do anything in-between, you should have an explicit understanding of why you’re doing so. Any idea which one of these is a particularly sh%#ty idea? Touch everything once whenever possible, but even if you’re busy, take the extra 2 seconds to consider whether this really has any place in your life. If not, just punt it.
Article of Faith #5: “Lying to yourself doesn’t empty an inbox.”
- Seriously: is this an email you are ever going to respond to? If it’s more than a week or two old, either answer it or delete it now.
- When you check your email and find yourself groaning “Ugh, this again?” consider creating a filter.
- Limit the number of times you check for and then scan new email throughout each day. An email auto-check set for every minute means 60 potential distractions every hour, or almost 500 per day. Look back at a week of your emails and ask yourself: how many distractions was that really worth? How much crucial, instantly actionable email did I receive to make it worth shifting my attention over 2000 times?

I hope some of these tips help all of you busy communicators out there. Now go turn that e-mail notification box off!
blog comments powered by Disqus
Newer Post Older Post Home
Subscribe to: Post Comments (Atom)

CONTACT THE GFM BLOG TEAM

Like all blogs, we thrive on feedback, so don't be shy! If you have a comment, a suggestion or a question, please leave us a comment or shoot us an email at pr@groundfloormedia.com. You can also read more about GFM at http://www.groundfloormedia.com/.

FOLLOW US ON TWITTER


follow GroundFloorPR on Twitter

GET THE GFM RSS FEED

Posts
Atom
Posts
Comments
Atom
Comments

THE BLOG ARCHIVE

  • ►  2012 (60)
    • ►  July 2012 (7)
    • ►  June 2012 (13)
    • ►  May 2012 (8)
    • ►  April 2012 (7)
    • ►  March 2012 (19)
    • ►  February 2012 (3)
    • ►  January 2012 (3)
  • ►  2011 (72)
    • ►  December 2011 (4)
    • ►  November 2011 (4)
    • ►  October 2011 (6)
    • ►  September 2011 (2)
    • ►  August 2011 (3)
    • ►  July 2011 (6)
    • ►  June 2011 (5)
    • ►  May 2011 (6)
    • ►  April 2011 (7)
    • ►  March 2011 (18)
    • ►  February 2011 (4)
    • ►  January 2011 (7)
  • ►  2010 (62)
    • ►  December 2010 (7)
    • ►  November 2010 (5)
    • ►  October 2010 (7)
    • ►  September 2010 (6)
    • ►  August 2010 (6)
    • ►  July 2010 (6)
    • ►  June 2010 (5)
    • ►  May 2010 (3)
    • ►  April 2010 (6)
    • ►  March 2010 (3)
    • ►  February 2010 (4)
    • ►  January 2010 (4)
  • ▼  2009 (49)
    • ►  December 2009 (5)
    • ►  November 2009 (6)
    • ►  October 2009 (5)
    • ►  September 2009 (1)
    • ►  August 2009 (1)
    • ►  July 2009 (2)
    • ►  June 2009 (3)
    • ►  May 2009 (5)
    • ►  April 2009 (6)
    • ►  March 2009 (6)
    • ▼  February 2009 (5)
      • Farewell to a Friend
      • Social Media Workshop in Boulder
      • Half-day Social Media 101 seminars available free ...
      • The Worst Invention – Ever
      • Get Connected '09
    • ►  January 2009 (4)
  • ►  2008 (75)
    • ►  December 2008 (5)
    • ►  November 2008 (6)
    • ►  October 2008 (9)
    • ►  September 2008 (4)
    • ►  August 2008 (4)
    • ►  July 2008 (10)
    • ►  June 2008 (9)
    • ►  May 2008 (9)
    • ►  April 2008 (12)
    • ►  March 2008 (4)
    • ►  February 2008 (2)
    • ►  January 2008 (1)
  • ►  2007 (12)
    • ►  December 2007 (2)
    • ►  November 2007 (4)
    • ►  August 2007 (1)
    • ►  May 2007 (2)
    • ►  March 2007 (2)
    • ►  January 2007 (1)
  • ►  2006 (25)
    • ►  December 2006 (3)
    • ►  November 2006 (1)
    • ►  October 2006 (2)
    • ►  September 2006 (3)
    • ►  August 2006 (3)
    • ►  July 2006 (13)

BLOGROLL

  • Aaron Stannard
  • Brian Solis
  • Buchanan Public Relations
  • Cherryflava
  • Chris Brogan
  • COMMON Blog
  • CooperKatz & Company, Inc.
  • Currie Communications
  • Denver PR Blog
  • HMA Public Relations
  • HWB Communications
  • IdeaLaunch
  • L.C. Williams & Associates (LCWA)
  • Mashable
  • New Media Cowboy
  • Newser
  • Pacifico
  • PR Measurement Blog
  • PR-Squared
  • Scatterbox at StevenSilvers.com
  • Scobleizer
  • Seth Godin's Blog
  • Social Media B2B
  • Social Media Observer
  • Steve Rubel
  • Stevens Strategic Communications
  • Strategic Public Relations
  • TEDx Posterous
  • The Castle Group
  • The Denver Egotist
  • The Future Buzz
  • The Urban Eye
  • VPE Public Relations
  • WebInkNow
  • Xenophon Strategies