LinkedIn
PR Daily: Five Little Known, Powerful LinkedIn Tools
LinkedIn continues to grow its user base at an incredible rate. But beyond keeping your personal profile up-to-date, how can you make it work for your business? This article outlines a few tools that make LinkedIn 277 percent more efficient at lead generation than Facebook or Twitter.
Analytics
Poynter: Best Times to Post Links to Facebook, Twitter and Tumblr
We all want to make sure we're getting the most out of our social conversations and content, and thanks to the data included in this article from Bitly (a URL shortener/digital analytics company), we now have some pretty sound data about the best times of the week and day to post information that will be seen.
Issues Management
Dell Blogs: 10 Tips for Commenting and Responding to Customers Online (Infographic)
GFM regularly counsels a variety of clients on crisis and issues management situations, particularly as it relates to navigating an online crisis - where customers, employees, competitors and media have the ability to say just about whatever they want publicly. Dell knows customer service, and we love the simple breakdown of how, and when to respond in this infographic.
Blogging
PR Daily: 12 Things to do After You Write a Blog Post
You've got your company blog's editorial calendar and you're staying on top of your weekly posts, now what? How do you ensure that the content gets in front of the right audiences? This article and accompanying infographic offer 12 strategic steps to do just that.
~ GFM Social Media team
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