Jeff Arnold (SlimGenics), Ramonna Robinson (GFM), and Dalyn Wertz (SlimGenics) |
Jeff Arnold (SlimGenics), Ramonna Robinson (GFM), and Dalyn Wertz (SlimGenics) |
Sometimes we just can’t wait until Friday to share big social media headlines from the week. Today our office has been buzzing about the launch of Google+ Local Pages and a new monetization and reach paid strategy from Facebook that offers admins the chance to pay money to have a post pushed to more people.
This week's "What We're Reading" is all about utility. It's not just enough to have a social network where you can converse with your friends. Now, these online channels are coming out with much-needed extensions to their basic services to allow users to connect in much more visual ways, like Facebook's new camera app and Google+'s push to engage photographers with their high quality image sharing app.
Will these apps take-off and find their way to the "Top Ten" lists of super users? Only time will tell, but here at GFM, any updates to photosharing tools is much appreciated as we head into summer vacations where lots of pics will be taken and shared with family and friends through our social networks.
Blogger Outreach
Social Media Explorer: 5 Ways To Measure Blog Outreach ROI
There's a common perception that the ROI of blog outreach is hard to track, but in fact - it's easier than many think. Here are five great strategies to measure blog outreach ROI and it starts with what GFM holds as a critical first step: setting upfront ROI goals.
Facebook
Inside Facebook: Facebook to increase profile picture size for pages
Facebook increased the size of profile pictures for business and fan profiles. If your page has a distinct image for the profile photo, not much will change for your account, but page owners that incorporate the profile picture into the cover photo should be aware that the change could affect their designs.
The Verge: Facebook Camera for iPhone
As if Facebook hasn't been in the news enough this past week, the company has also recently announced the new app, Facebook Camera for iPhone. The app is getting fantastic reviews and it's not surprising why - we couldn't be happier that there's finally a simple way to take, tag and upload a huge batch of photos all at once (and not painfully one-by-one as it used to be).
Google+
Venture Beat: Google Wants to Be Your New Flickr
Google+ is now targeting photographers with its new iPhone app that allows for full-size images. One huge perk is that the lightbox showcasing images does not currently display distracting ads. Knowing that 96 percent of Google's revenue comes from advertising, who knows how long this break from ads will last and if the app will finally give Google+ the leg-up it needs.
QR Codes
Ragan: QR Codes Help Commuters Find Dinnertime Recipes
We're an office full of foodies with many of us constantly searching for the next great recipe. That's why Allrecipes new campaign that uses QR code ads that people can scan with their phones to get recipes for dinner is making us ask, "Why didn't we think of that?" Right now, the campaign is only running in LA, but we predict this could take off into other markets come summer.
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The theme of this week's "What We're Reading" email is something we talk about nearly every day at GFM: being human. It sounds simple, but many brands seem to miss the boat, or try to find ways around the human aspect of social media, and it's typically easy for your customers to see through it.
From Google rolling out new ways to help you find what you're looking for, to creative uses of Facebook Timeline and tips for commenting and responding in a crisis - authenticity, transparency, understanding your audience and speaking with them (not at them) are how brands find consistent success with social media.
New Google Features
GoogleBlog: Introducing the New Knowledge Graph
Google has always been about finding ways to deliver exactly what you're looking for, and it looks like they've taken another step in that direction with "Knowledge Graph." The video included in the link above describes the new feature well - and we like what we're seeing (and finding).
Facebook
Mashable: Facebook Timeline: 9 Best Practices for Brands
Taking advantage of new customization opportunities, capitalizing on the cover photo and telling your company's story through milestones are just a few ways you can power-up your brand's Facebook page. Unlike some, GFM actually enjoys Facebook's move to Timeline - and these 9 best practices are exactly why we "like" it.
Analytics and ROI
SmartBlog: The Value of Social Media Customers
Everyone in the digital marketing industry would love to be able to put an accurate price tag on things such as "likes," @replies and repins. This blog post is specific to the food and beverage industry - but we enjoy the process and thought that went into monetizing users on various platforms (note the "What is Social Data Worth" link within this post as well).
Social Strategy
Ragan's: 10 Surefire Ways to Fail at Twitter
Sure, this blog is written specific to Twitter, but we believe a majority of these tips should be the driving force behind your entire social approach. Social media isn't a plug and play channel for marketing and communications. It takes time, thought, strategy, and most important: a human voice who converses with (not at) the larger community.
~ GFM Social Media team
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As part of GFM's Get Giving initiative, the GFM team recently got to spend the afternoon volunteering with Colfax Community Network (CCN) - which advocates for and works on behalf of children and families residing in low-income, transient housing (primarily residential motels) along Colfax Avenue. We spent the afternoon with the kids in CCN's after school program - helping with homework, playing in the park, enjoying snack time and sharing what we are grateful for in the Gratitude Circle. In this video, GFM's Amanda Brannum and Carrie Odberg share highlights from the day. If you like what you hear, CCN is always in need of volunteers - to learn more, check out their website and/or Facebook page.
Metrics
Jen van der Meer: The Cost of Being Human (presentation)
We've been back from SXSW for nearly two months, but this presentation by Jen van der Meer, a former Wall St. executive turned analytics guru, has us continuing to applaud. Statistics, logic, reason, pictures of kittens...all to explain how we should be shifting our approach to social media metrics.
Facebook
Mashable: How automating social media marketing could hurt Facebook
Tools to help us automate the process of posting content to social media platforms are becoming more prevalent. At what point do they take the "social" out of social media and start hurting platforms like Facebook?
FourSquare
Open Forum: Businesses that are driving profits with FourSquare
We hear a lot about how location-based networks "don't matter," but don't tell that to these four businesses. FourSquare, a SmartPhone app that allows customers to check in at locations worldwide, and similar platforms have the potential to drive business for certain brands - if you're using them correctly.
Pinterest
Cision Blog: Tips to help drive traffic to your site
Pinterest, a virtual pinboard, only has 7% of the membership that Twitter has, yet it drives nearly as much referral traffic. Cision, a tool used by GFM to monitor media and connect with reporters, explains a few simple steps you can take to drive even more traffic to your site from Pinterest.
Social Media Issues Management
Open Forum: How to handle a Yelp attack
Most people know that you need to respond to negative reviews, but how can you minimize the damage with a well-written response? While this article is specific to the popular online review site Yelp, the principles apply across platforms.
~ GFM's Social Media team |
The young recipient of the PRGN home, in the arms of Niall Mellon |