Reflecting on the Sabre Awards Dinner

As I traveled back from Manhattan, I had some time on the plane to write about some exciting GroundFloor Media news… GroundFloor Media is the “Best Boutique Agency to Work For,” and I was fortunate to accept this honor for the firm at the Holmes Report’s annual Sabre Awards dinner in NYC. Following a survey of close to 5,000 employees at approximately 80 of the leading public relations firms in the United States, four agencies were named the 2007 Best Agencies to Work For. We’re proud to be in the company of the best large agency, Fleishman-Hillard; the best midsize agency, Text 100; and the best small agency, Davies.

The press announcement from the Holmes Report cited GroundFloor Media’s low six percent attrition rate and high employee satisfaction, along with positive comments from our employees – who were surveyed for the award – stating that the atmosphere at GroundFloor Media is “very positive, empowering, supportive, flexible” and another citing “The people. GroundFloor Media has a team of only senior-level PR pros that respect each other, spend time with each other outside of work, encourage one another and deliver excellent client work.” It is truly an honor to receive such an award based on employee feedback, because GroundFloor Media strives to be THE agency top PR pros want to work for. Part of our culture is rooted in giving back to our community, so the fact that we won an Iron Sabre award for our Get Grounded community involvement program is also very exciting!

It was also an honor to meet other PR practitioners from agencies around the country and to hear about their best practices and challenges alike. I was fortunate to sit at a “winning” table with delightful colleagues from rbb Public Relations in Miami, 360 Public Relations in Boston and The Red Consultancy in San Francisco and New York. Each agency represented at our table won an award for their unique attributes, emphasizing how diverse the world of public relations has become. It was truly an inspiring event.

~Ramonna