When bad things happen to good brands

If you kept up with the news over the weekend, you are surely aware of the sudden resignation of Sunflower Markets CEO Michael Gilliland following allegations of child prostitution. As the old saying goes, it takes a lifetime to build a reputation and only hours to tear it down – and this case is no different. One of GroundFloor Media's crisis experts, Gil Rudawsky, sat down to outline some of the lessons learned from this situation, including some of the following highlights:

• Revisit your crisis communication plan
• If you don't have a plan – it's a great time to get a crisis communication plan in place
• While planning, brainstorm the unimaginable. As you can tell from the headlines in the paper, the unimaginable happens more than you might think.